You can't release a £399, 10.1-inch tablet and not expect comparisons with the iPad, so we'll cut to the chase.
The Asus Transformer Pad TF300 is currently one of the best 10-inch Android tablets you can buy, and represents better value with equivalent performance than the Asus Transformer Prime.
The top-notch benchmark scores, wonderful use of the keyboard docking station, excellent battery life and superb usability make it a top recommendation in our eyes.
If you're platform agnostic and are tossing up between this and the iPad, things get trickier. The Transformer is better value, has double the storage, a fantastic keyboard dock which makes it much more versatile, and Ice Cream Sandwich closes the gap hugely.
Some people may be put off by the build quality, with the plastic body falling behind the Transformer Prime and way behind the new iPad - plus the flex in the keyboard won't be to everyone's liking.
The lack of 3G compatibility rules out internet on the move, which is a must for those who depend on a tablet while commuting, with Transformer Pad 300 users restricted to Wi-Fi hotspots.
The new iPad is still the best all-round tablet you can buy, and is backed up by a fantastic eco-system of apps, magazines, music, games and content. It's the more pleasing and polished option, and if your main aim is to keep cost down and entertainment high, the TF300 still falls short.
Individual needs and budget will determine if the Asus Transformer Pad TF300 is right for you, but we applaud Asus for marrying value and performance, and the TF300 comes highly recommended.