Not to be outdone by new graphics releases AMD is going back to the APU drawing board with the new AMD A8-3870K processor.
While its flagship FX processors are failing to shine it does seem a little on unfair on AMD that at the other end of the market it has a chip which really ought be cleaning up.
Its Llano Fusion APUs, which combine a multi-core CPU and a Radeon graphics part on one die, are actually rather good.
They may be based on an older processor architecture, but quad core examples like this A8-3870 hold their own against Intel's similarly priced dual core Core i3s in CPU benchmarks.
When it comes to 3D tasks like gaming, the on board HD6550D is simply in a different league to Intel's laggardly HD Graphics 3000 cores.
How could they get better? We'd like a chunky price drop, but that's not going to happen.
Instead, AMD has introduced 'Black Editions' of the chips, recognisable by their 'K' suffix. Just like Intel chips with a K moniker, they come with an unlocked multiplier which makes them more suitable for overclocking.
Now, you might think that anyone who wants to overclock a chip will be looking at something a little more high-end than these very basic processors, but the entire raison d'etre for overclocking is to turn something cheap into an unexpected powerhouse.
An unlocked, gaming-capable hybrid chip for just over £100 sounds like the stuff hardware hackers' dreams are made of. But does it deliver on that promise?