If you're a gamer who likes to rock the skinny-jeaned look, then you're still not going to shoehorn the PSP Go into your pockets.
But fashion faux-pas aside, what's the deal with Sony's new £225 price-tag for its latest bit of kit?
As numerous people have pointed out to us since we obtained a review sample of the UMD-free handheld, you can almost get a new PS3 Slim for that price. So why would you opt to buy this tiddler instead?
You might choose to buy it because you want to put some serious time in on your commutes to work this winter with the new Gran Turismo, Motorstorm: Arctic Edge or FIFA 10, (all of which we can heartily recommend).
If you do, then the next thing you'll immediately notice, after the obvious decrease in width of the PSP Go, is the fact that while the 3.8-inch screen is just a smidgeon smaller than a PSP-3000, the colours and screen-brightness have been ever-so-slightly improved.
Add to this the fact that the controls are now hidden away in a slider that pulls out from underneath the screen whenever you want to start playing (or viewing a movie), and you can see how Sony's product designers have so impressively reduced the size and weight of the console.
Yet while the Go's screen is noticeably improved and the hidden-away controls are a clear design win, there are a few minor gripes that we had in relation to Sony's ongoing march towards miniaturisation.
Firstly, there's no option to remove the battery, so you're going to have to ensure that you're no further than three to four hours of gaming time away from a power point.
Not too bad for daily use, but a killer blow if you're on a long-haul flight, perhaps.
Also, for those gentlemen with larger hands, the squeezing of the D-pad and analogue nub into a much smaller space might well prove to be a deal-breaker. Basically, if you have big hands, we would recommend you get at least a half an hour of demo (or borrow) time with Sony's new console before you consider buying.
Still, we did fare far better in terms of overall finger and thumb control and dexterity with the Sony PSP Go, when compared with Nintendo's latest DSi.
Secondly, and this really is the main reason why you may (or may not) choose to invest your £225, downloading games, demos, movies and trailers from the PlayStation Store via your PC or PS3 is pretty straightforward.
But if you have a stack of older UMD games that aren't being made available on the PS Store, then you are going to be a bit scuppered. And we imagine there aren't many gamers out there who will be happy carrying around two PSPs with them, to overcome these issues.