Pure One review

An astonishing DAB radio for the price, despite its looks

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Our Verdict

For the price you won't find a better DAB radio


  • Great value

    Does its job well


  • Plain design

Imagine if Apple released a budget version of its iPod that was made of black shiny plastic and didn't have a clickwheel - and cost just £50. That may not be Apple's style, but that's the approach Pure Digital has taken with its One DAB radio.

Basic instinct

Like the styling, the One's connectivity is basic, with just a headphone jack and a USB slot, the latter designed only for occasional software updates via Pure's website.

It's also got some nifty features. Intellitext allows you to select the latest headlines - in scrolling text format - from the world of Formula One, football and cricket.

Operating the basic DAB radio functions is easy, but different from other Pure radios. For starters, there's fewer buttons cluttering up the fascia. The central dial takes control depending on which satellite button is depressed, with the default control being volume.

The satellites choose between volume, stations, timer, station presets, main menu and toggling between DAB and FM reception.

Controlling volume itself is simple, yet on most Pure DABs it's possible to adjust it to the decibel - here there's ten prescribed sound levels.

Sound is basic but well suited to voice radio. A blast of Radio 5 Live in crystal-clear DAB is rounded and precise. As with most voice radio stations, the sound is mono and broadcast at a bit-rate around 80kbps, so the One's mono speaker actually does a very good job.

That doesn't quite hold true with music stations. Tuning in to BBC 6 Music, it's immediately obvious that there's not enough bass, but the soundstage is adequate, considering its single speaker treatment of a higher bit-rate 128kbps, stereo broadcast. At this price it's still better than we expected, though.

And that's a fair appraisal of the One. Cheap and cheerful in looks, it's easily the most advanced DAB radio in its class - of One.


Tech Specs

Product TypeRadio Tuner
Frequency BandDigital Audio Broadcast (DAB), FM
Brand NamePure
Battery SizeC
Green CompliantYes
Green Compliance Certificate/AuthorityWEEE
Number of Speakers2
Display Screen TypeLCD
Number of Batteries6
Total Number of Audio In Ports1
Total Number of Audio Out Ports1
Height155 mm
Width256 mm
Depth88 mm
Station Presets25 - Digital Audio Broadcast (DAB), 25 - FM
ManufacturerImagination Technologies, Ltd.
Product ModelONE Elite
Product NameONE Elite DAB Radio Tuner
Frequency Band/Bandwidth174 MHz to 240 MHz Digital Audio Broadcast (DAB), 87.50 MHz to 108 MHz FM
Manufacturer Part NumberONEELITE
Manufacturer Website Addresshttp://www.imgtec.com
Marketing Information

Stereo digital radio with full Band III, L-Band and FM reception. ETS 300 401 compliant and capable of decoding all DAB transmission modes 1-4 up to and including 192 kbps. Supports FM RDS and RadioText. DAB+ supported as standard in certain countries and available as an upgrade in others. See www.pure.com/support for more details.