Colours from the Sony Alpha a37 are represented well, being bright and punchy with lots of impact, without being overly vibrant.
Lots of detail can be captured with the a37's 16 million pixel Exmor CMOS sensor.
Skies are represented well, with great colours - something that previous Sony and Konica Minolta cameras had suffered with.
Images shot at high sensitivities, such as ISO 1600, display a good level of noise control, while still maintaining plenty of detail.
Black and white is one of the in-camera Creative Styles that can be deployed when shooting in raw format, unlike Picture Effects, which only work in JPEG mode.
Toy Camera mode is one of Picture Effects available. It works by altering the colours and adding a vignetting effect.
Partial colour black and white is another Picture Effects mode, you can choose between red, green, blue or yellow.
The Sony a37 can shoot up to 7fps, which can be used for shooting fast moving action.
The supplied 18-55mm kit lens performs well, producing clear and sharp images with a good amount of detail and colour.
However, the number of Sony A-mount lenses available on the market is increasing, enabling you to produce more creative effects. This image was shot using a Sigma 50mm f/1.4 lens.
Sweep Panorama mode is available via the mode dial. It fires off a number of shots in quick succession as you sweep the camera across the scene, merging them in camera almost immediately.
The Clear Zoom function uses By Pixel Resolution Technology to maintain the resolution and image quality. Here we can compare an image shot at 36mm optical focal length, with an image shot at 18mm with 2x Clear Zoom deployed (making it effectively 36mm).
Although here we can see the image quality is worse when zooming in to a full 100%, when viewing at smaller sizes the image quality is generally very good, and we can see it being a very useful function.