Fujifilm FinePix F770 EXR review

The stylish travel zoom that's big on features, small on price

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  • Excellent build quality
  • 20x optical zoom lens
  • Raw shooting capability
  • Full HD movies
  • Manual controls


  • Noise isn't well controlled
  • GPS drains the battery
  • Sluggish when shooting raw

Bucking the manufacturer's recent trend for adding subtly tweaked compacts to the burgeoning travel zoom area of the camera market, Fuji has instead gone for a complete design overhaul with the FinePix F770 EXR - its latest addition to the popular F-series.

Boasting far more than just a few small enhancements and updates, the new model boasts a very sophisticated feature-set, headlined by a 20x optical zoom lens that offers an equivalent focal range of 25-500mm on a 35mm camera.

Fujifilm FinePix F770 EXR review

As well as bettering the 15x zoom offering found on its predecessor - the Fuji F600 EXR - this move brings the new Fuji F770 EXR into line with its direct competitors: the likes of the Canon SX260 HS and Panasonic Lumix TZ30, for instance.

Additional noteworthy features include Fuji's latest 16MP EXR back-side Illuminated CMOS sensor, Full HD (1080p) movie recording capability with high speed movie capture at 320fps and raw file capture, plus built-in GPS functionality and fast 11fps continuous shooting (8MP) - with more besides.

Fujifilm FinePix F770 EXR review

The powerful performance that the Fuji FinePix F770 EXR promises is made all the more appealing when you factor in its price tag. With a launch price of £329.99 in the UK and $479.99 in the US, and a street price of around £299/$330, Fuji looks to have come up with a competitively priced camera that offers a number of advantages over its rivals.

Build quality and handling

With little difference between the Fuji F770 EXR's overall shape compared to the older F600 EXR that it replaces, Fuji seems to have stuck with its tried-and-tested design, saving the bigger changes for the internal components and features, instead.

Fujifilm FinePix F770 EXR review

A few subtle tweaks to the Fuji FinePix F770 EXR's profile include an enhanced front grip that provides a secure and comfortable grasp on the camera, coupled with an all-over soft-touch rubber finish that further augments this feature.

Available in understated black or more striking red, white or blue, the Fuji F770 EXR is slim and stylish, with a well-designed interface that keeps its operation blissfully simple.

Fujifilm FinePix F770 EXR review

Like its predecessors, the F770 EXR boasts a well-stocked mode dial that's mounted on a slant, abutting the top and back panels of the camera. Falling neatly under the thumb, the dial is a very welcome feature that provides a far quicker and more intuitive way of working than menu-based systems tend to offer, dispensing with the need for multiple button presses and scrolling through menus to find the setting you want.

A dedicated movie button also gives fast access to the Fujifilm F770 EXR's Full HD movie recording feature, with softkey access to key functions provided by the scrolling four-way d-pad, plus Fuji's 'F' button offers a concise on-screen menu that presents you with additional important functions for fast tweaking on the fly.

Fujifilm FinePix F770 EXR review

Both the latter contracted 'F-mode' menu and the main menu system are clear, easy to read and logically laid out, with the number of options available for adjustment expanding or contracting according to the exposure mode you're working in at the time.

Stick to the automatic shooting modes and you'll have fewer options to change, while switching to any of the more advanced modes broadens the level of scope for manual control over settings.

Tech Specs

Product TypeCompact Camera
Battery Size SupportedProprietary Battery Size
Green CompliantYes
Maximum Video Resolution1920 x 1080
Wireless LANNo
Effective Camera Resolution16 Megapixel
Wide AngleYes
Product FamilyFinePix F
HD Movie ModeYes
Memory Card SupportedSecure Digital (SD) Card, Secure Digital High Capacity (SDHC) Card, Secure Digital Extended Capacity (SDXC)
Image StabilizationOptical
Optical Zoom20x
Digital Zoom2x
Brand NameFujifilm
FeaturesLive View, Self-timer, Face Detection, Continuous Shooting Mode, Orientation Sensor
Screen Size7.6 cm (3")
Video FormatsMOV, MPEG-4
Viewfinder TypeNo
Weight (Approximate)213 g
Green Compliance Certificate/AuthorityRoHS, WEEE, REACH
Image Sensor Size1/2" (6.40 mm x 4.80 mm)
Maximum Image Resolution4608 x 3456
Display Screen TypeLCD
Height63.3 mm
Width105.1 mm
Depth36 mm
Product SeriesF
Focal Length4.60 mm to 92 mm
Image FormatsJPEG, RAW
External FlashNo
Focus ModesAuto
ManufacturerFuji Photo Film Co. Ltd
Product ModelF770EXR
Product NameFinePix F770EXR Compact Camera
Product LineFinePix
Exposure Control
  • Program AE
  • Aperture Priority AE
  • Shutter Priority AE
  • Manual
Aspect Ratio16:9
Manufacturer Part NumberP10NC06450A
Manufacturer Website Addresshttp://www.fujifilm.co.uk
Marketing Information

The FinePix F770EXR will redefine what's possible with a small camera thanks to its enviable specification and 20x optical zoom lens.

In addition to a wide-reaching zoom range, the FinePix F770EXR boasts an improved 16-megapixel EXR-CMOS sensor, enhanced GPS functionality and stylish design touches, yet the dimensions of the body have remained small. With such a powerful performance in a pocket-sized package, this new camera will give both families and regular travellers the perfect camera to capture a huge range of photographs.

Package Contents
  • FinePix F770EXR Compact Camera
  • Li-ion Battery NP-50A
  • Battery Charger BC-45W
  • Hand Strap
  • USB Cable
  • A/V Cable
  • CD-ROM
  • Owner's Manual
Limited Warranty1 Year