Fuji FinePix X10 review

A retro, rangefinder styled compact for enthusiasts

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  • Premium build quality
  • Excellent handling
  • Optical viewfinder
  • Bright, clear screen
  • Good ISO performance for a compact


  • No marking in the viewfinder
  • Fiddly bezel on the rear
  • Weak built in flash

Updated: We've now subjected the Fuji X10 to a long-term test, and have updated our review with the results. Read the 'Second opinion' page to see how we got on.

Fuji created quite a stir when it released its FinePix X100 in March 2011. The combination of a retro-styled metal body, APS-C sized sensor, fixed 23mm f/2 lens and a unique hybrid viewfinder caused plenty of interest among enthusiast and professional photographers alike.

Now Fuji's X10 sits below the X100 in the range, sporting similar retro styling, but sacrificing the large APS-C sensor and fixed lens in favour of a 2/3-inch EXR CMOS sensor and a 4x zoom lens providing an angle of view equivalent to a 28-112mm lens on a 35mm camera.

fuji finepix x10 review

An impressively bright maximum aperture of f/2-2.8 has been achieved and the zoom is operated manually, carrying on the retro theme.

A positive point to glean from this specification is that the price is much more modest. Costing around £320/AU$635/US$550 at current selling prices, it is much more reasonably priced than its bigger brother, so it will be interesting to see how it fares when it comes to image quality.

Fuji's EXR CMOS technology uses a different pixel arrangement to conventional image sensors. This enables the camera to either take pictures at the full 12MP resolution, or to combine neighbouring pixels to increase image quality in low light conditions.

fuji finepix x10 review

Another trick that this unique sensor can pull off is to enable neighbouring pixels to take images at two different ISO sensitivities simultaneously, enabling images with much greater dynamic range to be captured, without having to take multiple frames.

An EXR Auto mode automatically recognises which EXR configuration should give the best results under the conditions, or each mode can be selected manually.

Fuji X10 review

Other features include 1080p video recording and continuous shooting at frame rates up to 7fps, which should be perfect for capturing action.

Enthusiasts will be glad to find that the Fuji FinePix X10 can also record images in Fuji's RAF raw format, providing extra scope for editing images afterwards. This is a high-end compact camera alright. But the question is, how much editing will you need to do with images from the Fuji X10?

What is the picture quality like compared to rivals such as the Canon PowerShot G12 and Nikon Coolpix P7100, and even the older brother, the Fuji X100?

Tech Specs

Product TypeCompact Camera
Battery Size SupportedProprietary Battery Size
Maximum Video Resolution1920 x 1080
Effective Camera Resolution12 Megapixel
Wide AngleYes
Product FamilyFinePix X
HD Movie ModeYes
Memory Card SupportedSecure Digital (SD) Card, Secure Digital High Capacity (SDHC) Card, Secure Digital Extended Capacity (SDXC)
Image StabilizationOptical
Optical Zoom4x
Digital Zoom2x
Brand NameFujifilm
FeaturesFace Detection, Continuous Shooting Mode, Self-timer, External Flash Shoe
Screen Size7.1 cm (2.8")
Video FormatsQuickTime MOV, MPEG-4
Viewfinder TypeOptical
Weight (Approximate)330 g
Image Sensor Size2/3" (8.80 mm x 6.60 mm)
Maximum Image Resolution4000 x 3000
Display Screen TypeLCD
Height69.6 mm
Width117 mm
Depth56.8 mm
Product SeriesX
Focal Length7.10 mm to 28.40 mm
Image FormatsJPEG, RAW
Focus ModesAuto, Manual
ManufacturerFuji Photo Film Co. Ltd
Product ModelX10
Product NameFinePix X10 Compact Camera
Product LineFinePix
Exposure Control
  • Program AE
  • Aperture Priority AE
  • Shutter Priority AE
  • Manual
Aspect Ratio16:9
Manufacturer Part NumberP10NC05960A
Manufacturer Website Addresshttp://www.fujifilm.co.uk
Marketing Information

The X10 is a highly advanced compact camera with specifications that follow in the footsteps of the multi award-winning Fujifilm FinePix X100 (released in March 2011): the ultimate in refined design, components, functions and specification. Featuring a bright optical zoom viewfinder with a wide viewing angle, the X10 allows users to enjoy the pleasure of photography via a traditional viewfinder, providing all the benefits and ease of composition that this brings.

Thorough attention to detail is evident as soon as you take hold of the X10's stunning body. With its upper control deck and base manufactured from lightweight, yet ultra strong, die-cast magnesium alloy; and mode dials and lens ring featuring their quality, aluminum milled, textured finish. The intuitive operability of the various dials and shutter-release button is also apparent with the manual zoom lens doubling up as an on/off power switch, ensuring you can react quickly to potential photo shooting scenarios as they occur.

Package Contents
  • FinePix X10 Compact Camera
  • Li-ion Battery NP-50
  • Battery Charger BC-45W
  • Shoulder Strap
  • Lens Cap
  • USB Cable
  • CD-ROM
  • Owner's Manual
Limited Warranty1 Year