The 40SL753 is arguably a rather overdue first stab at edge LED technology from Toshiba, but it's turned out to be an effective one.
It looks good, for a start, despite not being quite so heart-wrenchingly slim as some Samsung, LG or Sony edge LED models. It's also quite attractively priced: enough, at least, to undercut the vast majority, if not all, of its 40in LED rivals.
It's also very well provided with sockets, even if some of them (the USBs, the SD card slot, the Ethernet port) aren't quite as flexible as they might be.
Add to all this a surprising amount of picture fine tuning options and some extremely likeable picture quality, especially when the material being shown is predominantly bright, and the set is almost a total winner.
Just the appearance of some distracting backlight inconsistency during dark scenes and a rather unsatisfying sound performance make it a considered, rather than automatic, purchase.
The 40SL753 is reasonably stylish in a not especially aggressive kind of way, and its connections are unexpectedly fulsome.
We appreciated the efforts the TV goes to provide you with plenty of calibration tools too, and finally we like plenty of things about the set's picture quality.
It upscales standard definition unusually well thanks to Resolution+, and images generally are bright, breezy, clean, acceptably if not amazingly sharp, and well saturated in the colour department.
The single biggest flaw with the 40SL753 is one we've seen on many other edge LED TVs: patches of uneven light that become visible during dark scenes. These are especially evident in the corners of the picture. You can reduce their impact, but only by taking more brightness out of the picture than we felt comfortable with.
The set is also a no-go area for anyone who will regularly find they have to watch it from a wide angle, and it's a pity the DNLA function only works with Windows 7.
Finally, Toshiba could do with revamping its onscreen menus at some point soon.
Toshiba's edge LED debut is to some extent a rather frustrating TV. For there are many times when it's a really excellent performer that makes its approachable price look really good value.
It manages to look good, too, despite not using its edge LED technology to go for the super-slim design used to such great effect by some rival edge LED brands.
Its feature count is a bit hit and miss, in that its calibration tools are excellent, while its multimedia features feel slightly unfinished compared with our current expectations. But overall we ended up feeling that the set gave us more than enough to play with for its money.
The frustrating bit comes from the 40SL753's susceptibility to the oft-seen edge LED problem of backlight inconsistency, where it can't manage to keep a uniform level of brightness right across the screen.
Thankfully, this is only visible during very dark scenes, and so only affects a relatively small percentage of your viewing time. But in conjunction with a very limited viewing angle, it's enough to stop us being able to give the 40SL753 the rave review it might otherwise have bagged.
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