Sony's KDL-37EX524 gets off to an attractive start simply by virtue of offering something surprisingly few other TVs do right now: a 37in screen size. And it builds on this initial appeal with an excellent array of connections, complete with USB multimedia playback and DLNA PC streaming support.
Probably its star attraction for its price point though (given that it doesn't have either 3D or any particularly notable picture quality adjustments to its name) is its online, on-demand video service.
Dubbed Bravia Internet Video, this offers more video streaming content than any other current online service, all presented in decent quality on our standard broadband line and much of it genuinely enjoyable (the BBC iPlayer and Demand Five catch up services are particularly welcome).
Picture and sound quality are both perfectly acceptable for a reasonably affordable set, though people with very bright rooms should note that once it's been set up right, the 37EX524's pictures aren't particularly bright. A more general complaint would be that motion looks rather blurry, too, meaning that pictures - even HD ones - don't look as sharp as they ideally would.
The Bravia Internet Video online service sported by the 37EX524 continues to lead the way in terms of smart TV services that actually give you what you want on a TV: namely, lots of video content, rather than lots of pointless apps.
The set is decent looking too, and its black level response is excellent by edge LED standards, which helps it deliver impressively cinema-like pictures with Blu-ray discs. The 37EX524 sounds better than most very slim TVs too.
There's some noticeable motion blurring at times, even a little when watching HD, which can leave motion-packed sequences looking slightly soft.
The 37EX524 is not as bright once calibrated properly as many rival LED TVs which could be a problem if you're wanting to put it into a bright room. And finally the set's onscreen menus are - aside from the new BIV interface - rather fiddly.
Sony's 37EX524 is a solid enough performer with unusually cinematic pictures thanks to an excellent black level response performance that humbles many much more expensive edge LED TVs. However, ultimately some motion resolution issues and a slightly muted overall light output make it a considered rather than 'must buy' purchase for picture enthusiasts.
Its real selling point, provided it's something you're interested in, is its superb Bravia Internet Video online service, which offers considerably more interesting video streaming content - much of it free - than any rival 'smart TV' platform.
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