With most of 2011's big-brand TVs expected to push the internet connected angle quite aggressively, the feature spread of this 32-incher seems strangely prescient.
Sony has been a long-standing advocate of the internet connected TV market. Over the past 12 months, its Bravia Internet Video service has become a tasting menu of IPTV service providers, both free and pay.
Hook the KDL-32EX403 up via Ethernet or Wi-Fi and you'll get instant access to BBC iPlayer (with variable bitrate streaming depending on your connection speed) and Demand 5 catch-up services, plus: Sky News; LoveFilm; YouTube; Daily Motion; Sony Entertainment Television (a misnomer if ever there was one), Eurosport; Blip.tv; Howcast; Ustudio; Golflinks; Livestrong; LoveFilm Trailers; Singing Fool; Videocast; Tagesschau and – pause for breath – Deutsche Welle.
It doesn't stop there. Classical music fans can enjoy the Berlin Philharmonic or, if you're a rocker, there's Moshcam as well as National Public Radio. The TV even offers Picasa support for happy snappers.
More recently we've seen the addition of the Qriocity movie streaming service to the Sony Bravia stable. There is wide studio support for this VOD initiative, so there's no shortage of new release movies and back catalogue titles to stream and watch. Prices begin at £2.49 for standard-def material, with a typical £1 surcharge for hi-def.
The sibling Qrio Music Unlimited service is also accessible, although having a subscription music service on your TV is perhaps not ideal. Once subscribed, though, you can also listen via your PS3 or Blu-ray player.
The KDL-32EX403 is DLNA compliant, but as we've seen with many other similarly certified screens, this is no guarantee of widespread file compatibility. Tests with a variety of popular file formats bring only limited success. There is no support for MKVs or AVIs, although AVCHD camcorder footage is accommodated.
The playback situation improves when files are read directly from a USB drive: AVIs with SRT subtitles and MPEG4 files are suddenly accessible. However, the TV still discriminates against MKV wrapped content. If you're looking for a TV to stream sundry downloads from a networked NAS or PC, this isn't the model for you.