Sony Bravia KDL37EX403 review

Solid, generously priced 37-inch LCD with superb internet capability

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  • Excellent multimedia playback
  • Excellent online TV features
  • Fair price


  • Convoluted operating system
  • Black level and motion flaws
  • Slightly flat skin tones

The appeal of the Sony Bravia KDL-37EX403 is obvious. It's a 37-inch TV from one of the world's most reputable AV brands that doesn't cost very much: a combination likely to have at least the more conservative end of the TV market trembling with anticipation.

The 37EX403 builds on its economic appeal with a surprisingly lengthy feature list. Heading this up is the (recently expanded) Bravia Internet Video online platform and there's good support from an integrated Freeview HD tuner, a full HD resolution, optional Wi-Fi support, and the ability to play multimedia files from USB storage devices.

It lacks the cool, 'Monolithic' design found higher up Sony's LCD TV range, with the bezel standing proud of the screen, rather than flush as part of a single layer and the all-black finish of the top-end models is replaced by a two-tone design.

The 37EX403 is far from ugly in the context of similarly priced TVs, though.

As you might guess from its price, the 37EX403 sits pretty low down Sony's current TV range as part of its Essentials Series. Stepping up to the EX503 series will give you 100Hz on top of the 37EX403's functions, while if you want similar spec but in a 'Monolithic' cabinet, you'll need an NX503 set.

The NX703 series introduces edge LED lighting, the HX703s have 200Hz processing and the HX803s introduce 3D playback, while the HX903s sprinkle 400Hz on top.

Tech Specs

Product TypeLCD TV
Scan Format1080p
Standard Refresh Rate50 Hz
Digital TunerDVB-T (MPEG4)
Video Signal StandardHDTV 1080p
Number of HDMI Ports4
Number of SCART Interfaces2
Product FamilyEX403
Brand NameSony
Screen Size94 cm (37")
Aspect Ratio16:9
Analog TunerNTSC, PAL, SECAM
Weight with Stand (Approximate)13.60 kg
Backlight TechnologyCCFL
VESA Mount Standard300 x 300
Operating Power Consumption149 W
Standby Power Consumption200 mW
RMS Output Power20 W
Electronic Program GuideYes
DLNA CertifiedYes
Digital Audio OutputYes
Height with Stand599 mm
Width with Stand921 mm
Depth with Stand251 mm
Composite VideoYes
Component VideoYes
PC StreamingYes
Internet AccessYes
Media PlayerYes
Height564 mm
Width921 mm
Depth98 mm
Comb Filter3D Y/C
Sound SystemDolby Digital Plus
Product SeriesEX403
Maximum Resolution1920 x 1080
FeaturesPicture in Picture, Picture and Picture (PAP), Child Lock, Sleep Timer
ManufacturerSony Corporation
Product ModelKDL-37EX403
Product NameKDL-37EX403 37" LCD TV
Manufacturer Part NumberKDL37EX403U
Manufacturer Website Address
Marketing Information

Packed with high-quality technology from Sony and delivering pictures in incredible Full High Definition, the EX403 guarantees you a stunning viewing experience. It's the essential Full HD TV.

Package Contents
  • KDL-37EX403 LCD TV
  • Operating Instructions
  • Table-Top Stand
  • Remote Commander
Limited Warranty1 Year
Weight (Approximate)11.60 kg