Sony Bravia KDL-40HX703 review

Sony's best TV to date brings comes equipped with Bravia Internet Video for when there's nothing on

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  • Bravia Internet Video
  • Good colours
  • Sharp HD
  • Decent HD


  • Blacks not quite perfect
  • Viewing angle

The Bravia KDL-40HX703 boasts Sony's new Monolithic design, with the screen sporting a fetching single-layer, black-edged fascia, and the facility to tilt backwards.

It uses a so-called Deep Black Panel, too, in a bid to further create the impression that it is some kind of smaller brother of 2001: A Space Odyssey's mysterious black monolith.

Connections are excellent. Four HDMIs get the ball rolling, but we also lapped up an onboard Ethernet port providing access to files on a DLNA PC, or Sony's Bravia Internet Video online platform. Further multimedia support comes from a USB port able to play music, photo and video files.

There's also 200Hz processing, while the Deep Black Panel should help the set's contrast response. Plus there's Bravia Engine 3 video processing, 24p True Cinema Blu-ray mode, and Live Colour engine.


The Bravia Internet Video system is quite groundbreaking because of the sheer volume of content it provides. Highlights include full HD movies via LoveFilm, YouTube; EuroSport and even Demand Five (Channel Five's 'iPlayer').

Also excellent is the picture performance. Unlike previous Sony LCD TVs, the 40HX703 doesn't suffer with backlight inconsistencies, leaving you free to revel in the impressive black level response.

The 40HX703 also scores a palpable hit with the sharpness of its HD sources, which contain oodles of fine detail and enjoy a really crisp finish, but suffer no video noise.

The crispness is further boosted by the impressive 200Hz processing, which keeps judder and motion blur to a minimum without generating hardly any unwanted processing side effects (provided, of course, you stick with the 'MotionFlow' system's Standard setting).

Colours are superb, too. Tones look vivid but exceptionally natural, while blends are stripe-free and skin-tones avoid the patchiness or waxiness that's so common with budget flatscreens.

The Bravia Engine system, meanwhile, upscales standard-definition sources unusually effectively, without adding any unwanted artefacts. Dark pictures look slightly greyer than those of Panasonic's P42G20 plasma model and contain less shadow detail.

Pictures also suffer from considerable contrast loss – and a curious purple undertone – if watched from an angle as slight as 35°, and the set's sound struggles to accommodate action scenes thanks to a lack of bass and slightly cramped mid-range.

But it's still a great TV, especially if the groundbreaking video streaming tickles your fancy.

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Tech Specs

Product TypeLCD TV
Scan Format1080p
Standard Refresh Rate50 Hz
Digital TunerDVB-C (MPEG2), DVB-T (MPEG2)
Video Signal StandardHD Ready 1080p
Number of HDMI Ports4
Number of SCART Interfaces2
Product FamilyBRAVIA HX703
Brand NameSony
Screen Size101.6 cm (40")
Aspect Ratio16:9
Analog TunerNTSC, PAL, SECAM
Ethernet TechnologyEthernet
Weight with Stand (Approximate)22.40 kg
Backlight TechnologyCCFL
VESA Mount Standard300 x 300
Operating Power Consumption109 W
Standby Power Consumption190 mW
RMS Output Power20 W
Electronic Program GuideYes
DLNA CertifiedYes
Digital Audio OutputYes
Height with Stand665 mm
Width with Stand1023 mm
Depth with Stand310 mm
Number of Common Interface1
Composite VideoYes
Component VideoYes
PC StreamingYes
Internet AccessYes
Media PlayerYes
Enhanced Refresh Rate200 Hz
Height628 mm
Width1023 mm
Depth100 mm
Comb Filter3D Y/C
Sound SystemDolby Digital Plus, Surround Sound
Product SeriesHX703
Maximum Resolution1920 x 1080
FeaturesPicture in Picture, Picture and Picture (PAP), Child Lock, Sleep Timer, Favorite Channel Selection, Auto Program, Teletext, Channel Labeling
ManufacturerSony Corporation
Product ModelKDL-40HX703
Product NameBRAVIA KDL-40HX703 40" LCD TV
Product LineBRAVIA
Manufacturer Part NumberKDL40HX703
Manufacturer Website Address
Marketing Information

When you're watching the very best films or sporting events, you want a TV that's as impressive as they are. Packed with cutting-edge technology, the HX703 delivers outstanding picture and sound quality to create a big screen, stadium feel in your home.

Package Contents
  • Remote Control
  • Operating Instructions
  • Table Top Stand
Weight (Approximate)19.20 kg