Sony Bravia KDL-40EX503 review

The first Freeview HDTV from Sony hits a living room near you

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Sony bravia kdl 40ex503

Considered simply as a TV, the 40EX503's generally strong performance, affordable price and currently unique (though probably not for long!) Freeview HD and online video streaming features make it a force to be reckoned with.

It's only when you put the 40EX503 out there in the nationwide marketplace that any serious issues with it materialise, on account of Freeview HD's currently very limited availability and rather limited HD content offering.

But it's really not fair to blame the 40EX503 for Freeview HD's coverage problems.

And even if you're not set to get Freeview HD until well into next year, provided you're patient you could still do worse than consider getting a 40EX503 ready for when your service finally goes live.

We liked:

The good news began so far as the 40EX503 is concerned with its price. We'd firmly expected it to retail for north of £1,000 given the Sony branding and its ground-breaking nature, so its £900 price ticket really doesn't look bad at all.

It also rather importantly delivers some very good picture quality, sets a new bar for online content, and its all-important Freeview HD tuner works perfectly well. Plus, it's impressively easy to use for such a complex TV.

We disliked:

In a perfect world, the 40EX503's pictures would look a touch crisper - something we might actually see happen with Sony's 200Hz Freeview HD sets when they arrive later in the year.

Colours, too, would ideally deliver a touch more vibrancy after the picture has been calibrated for contrast.

Elsewhere, a second USB would have been nice. But that's about it.


The bottom line is that if you live in an area that already has or is soon to get Freeview HD, then the 40EX503 absolutely demands an audition.

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Tech Specs

Product TypeLCD TV
Scan Format1080p
Standard Refresh Rate50 Hz
Digital TunerDVB-T (MPEG4)
Video Signal StandardHDTV 1080p
Number of HDMI Ports4
Number of SCART Interfaces2
Product FamilyBRAVIA EX503
Brand NameSony
Screen Size101.6 cm (40")
Aspect Ratio16:9
Analog TunerNTSC, PAL, SECAM
Weight with Stand (Approximate)16.40 kg
Backlight TechnologyCCFL
VESA Mount Standard300 x 300
Operating Power Consumption170 W
Standby Power Consumption200 mW
RMS Output Power20 W
Electronic Program GuideYes
DLNA CertifiedYes
Digital Audio OutputYes
Height with Stand636 mm
Width with Stand992 mm
Depth with Stand260 mm
Composite VideoYes
Component VideoYes
PC StreamingYes
Internet AccessYes
Media PlayerYes
Enhanced Refresh Rate100 Hz
Height599 mm
Width992 mm
Depth99 mm
Comb Filter3D Y/C
Sound SystemDolby Digital Plus
Product SeriesEX503
Maximum Resolution1920 x 1080
FeaturesPicture in Picture, Picture and Picture (PAP), Child Lock, Sleep Timer, Teletext
ManufacturerSony Corporation
Product ModelKDL-40EX503
Product NameBRAVIA KDL-40EX503 40" LCD TV
Product LineBRAVIA
Manufacturer Part NumberKDL40EX503U
Manufacturer Website Address
Marketing Information

40" (102cm), Full HD 1080, Wi-Fi Ready, LCD TV with Motionflow 100Hz, online services & eco features. From stunning Full High Definition pictures to advanced connectivity, the BRAVIA EX503 combines fun and features with style. It's everything you're looking for in one TV.

Package Contents
  • AC Cable
  • Operating Instructions
  • Table-Top Stand
  • Remote Commander
Weight (Approximate)14.20 kg