While we appreciate the picture setup flexibility offered by the 40LE700E, we have to say that we're not particularly big fans of Sharp's current operating system.
Its on-screen menus look a bit too 'teccy' - like they've escaped from some commercial display designed for professional installation in an office or retail environment.
On a similar note, I also feel that the menus are not particularly well organised and could likely intimidate a novice TV user.
The remote control, meanwhile, is really quite cheap and nasty for a TV that, for all its cheapness relative to the market as a whole, actually sits at the top of Sharp's current mainstream TV range.
It's made from the lightest of plastic, its buttons are small and rubbery, and their layout doesn't strike us as being particularly logical. Certainly we struggled badly to find the buttons we needed when viewing in a darkened room.
Delving deeper into the 40LE700E's features, its long and intricate on-screen menus play host to a few bits of interest - though arguably not as many as might first appear.
Definitely the most important of these on-screen menu features is a colour management system that allows a surprisingly fulsome amount of tweaking.
It's slightly oddly split across two different menu options, but in the end we got good mileage out of it in improving the colour palette considerably from the factory preset values.
Another surprisingly ambitious touch for such a self-consciously cheap TV is a gamma adjustment, while we also appreciated various noise reduction settings, a film mode and the option to turn the 100Hz system off if it doesn't suit something you're watching.
Finally, given the prominence of green issues at the moment, we guess Sharp will be keen for us to point out that as well as featuring a mercury-free chassis, the 40LE700E runs a claimed 40% more efficiently than a typical LCD TV of a similar size.