The screen is an Active Shutter set fully compliant with both 3D Blu-ray and Sky.
We actually looked at two models, an engineering sample and a marketing sample; neither were 100 per cent finished (no Samsung screen currently in circulation is production ready), but between the two we experienced all the major features.
Amusingly, the manual features dire warnings about the consequences should anyone who is pregnant, epileptic, elderly or under the age of six attempt to view 3D; we were just worried about whether it would give us a headache.
The set is compatible with several standard 3D modes; side-by-side, top and bottom, line-by-line, vertical stripe, checker-board and obviously frame sequential BD.
All are designed work with Samsung's Active LCD shuttered glasses. The model provided for this test was the SSG2100AB, a lightweight battery-powered model costing around £100 each; there will also be a rechargeable model available at a higher cost.
It's unlikely that glasses from other manufacturers will be compatible.
The glasses work by syncing via an IR signal to the frame-rate of the 3D material; annoyingly, they don't actually give any indication whether they're On or Off, you just have to fiddle with power button until something happens. However, when they are switched on, they do activate themselves when they sense a 3D signal.
If you've selected 3D mode on your player and TV, you should then see the 3D effect.
This is an LED edge-backlit LCD set, and as you would expect from this screen technology, is incredibly thin, at only 27mm deep. Given its other dimensions of 757x579mm and weight of 15kg with the stand, it's not surprising that can you comfortably carry it under one arm.
It's so thin in fact, that it doesn't have space on the back for most types of standard socket, so you're provided with special adaptors for Scart, LAN, antenna, optical digital audio, PC, component video and AV connections.
On the side are four HDMI sockets; these are HDMI V1.4 compatible, and thereby hangs a tale. 3D requires an HDMI V1.4 connection, so the single HDMI socket on the BD-C6900 has to connect to the TV via a V1.4 compatible cable.
This means that you can't connect the player to your existing surround-sound amplifier via HDMI.
Panasonic is getting around this by adding a second HDMI output to its players; Samsung's solution is to offer 7.1 multi-channel analogue audio outputs on its BD-C6900 player.
There's also a headphone socket, a CI card slot and a USB socket. By connecting a hard drive to this socket, you can turn the TV into a PVR; recordings (including HD) will only be viewable on that TV, but the PVR functions clearly adds a lot of appeal to the system.
The C7000 incorporates a Freeview HD tuner, and since the first Freeview HD set-top boxes are just hitting the shops, this alone is enough to make it worthy of attention.
The 40C7000 can also access internet content using Samsung's Internet@TV portal, either by direct connection to a network or via a modem.