While undoubted value for money, I found Planar’s first wave of UK projectors – the extremely affordable PD7010 and PD7060 – a little more ‘downmarket’ than expected. After all, the US brand is keen to establish itself in the UK via the custom installation market, where usually only premium kit gets a look in.

Given America's deep-seated love of all things cinematic and televisual, it's surprising that more US AV brands don't have a strong foothold in the UK market. But the bottom line is that few of them seem to know how to make mainstream UK cinephiles tick.

Joining Planar's debut PD7060 is this £600-cheaper model. The only difference is the PD7060 has a contrast ratio of 3500:1 compared with 2500:1 here. Planar hails from the US, but there's a distinctly European feel to its curvy, black and silver design

The smartly-attired PD7060 from Planar is special for two reasons. It only costs £1,900, and it sports a Texas Instruments Dark Chip 3 (DC3) DLP chipset that's usually found on projectors costing nearly twice as much

Only recently we exclusively reviewed Planar's first UK home cinema projector, the PD7010 - and concluded that we were 'licking our lips inanticipation of what else the new brand might have up its sleeve'

With profit margins tumbling, it's a brave company that's willing to risk entering the UK's home cinema market right now. Yet that's precisely what US outfit Planar is doing - and the PD7010 is a stunning statement of intent