Sony Ericsson makes a point of creating phones for pretty much every demographic, from cheap and cheerful handsets like the recently announced T280 to advanced smartphones like the P1i, including Cyber-shot models for the camera buffs and Walkman devices for music fans.

At the higher end of each discipline the distinctions can get a little blurred and lead to the likes of the W960i, an upgrade of the two-year-old W950i which borrows and improves on a few tricks from the P1i as well as various Cyber-shots, including hefty onboard memory, Wi-Fi and a 3.2-megapixel camera.

For such a complicated device, the layout is kept very simple, with a standard numerical keypad beneath a 262,000-colour touchscreen, flanked by volume and camera buttons on one side, and Sony's increasingly rare jog wheel on the other. It's a bit of a handful at 109(h) x 55(w) x 16(d) mm and 119g but that's still not bad for a Symbian UIQ-packing smartphone.

All fingers and thumbs

But while the look is simple, operation isn't necessarily so. There's certainly an abundance of options for navigating the device, but the combination of hard keys, touch screen and jog dial can take a bit of getting used to, since you're obliged to use a combination of all three, though you can generally get away with thumb and finger presses on the screen, without resorting to the rather cheap-looking plastic stylus which slots into the side (it comes with a spare). The screen has a plastic cover incidentally and feels pretty robust though the phone comes with a faux suede cover to protect it.

The display defaults to the Walkman music player, though the main menu is just a press away and you can assign up to five additional shortcuts from there. The Walkman music player is all present and correct, this time with touch screen controls, including touch-sensitive play/pause, FWD and REW usefully located between keypad and screen, and which only come into play once the music player is activated.

There's a nine-band graphic equalizer, though you're stuck with the pre-sets for dance, classical etc rather than being able to set the bands individually. It can display album art, shuffle option, give star ratings to tunes and set the mood of the track with animations and colours. Tracks can be sorted by mood too.

The large speaker on the back makes a pretty decent fist of reproducing your music for public consumption. There's not much in the way of bass of course, but it's not too tinny, and placing it on a table allows you to boost the low end without compromising the volume, since it sits in a slight recession.

The headphones are SE's standard Walkman variety, which is to say they're really rather good, with relatively deep levels of bass, a transparent midrange and a fair degree of clarity in the upper register, with little rubber curtains to help block outside noise while you're listening. They're a cut above most of the headphones that come with mobile phones, but there's also the option to upgrade to any headphones with a 3.5mm jack. And with A2DP flavour stereo Bluetooth you can use wireless headphones as well as transferring tracks.

Photo Fun

Other standard Walkman features are also here, including TrackID for identifying unknown tracks on the built-in RDS-equipped FM radio (or indeed, anywhere else) and PlayNow for easy music downloads (5 million tracks will soon be available, Sony Ericsson has recently announced).