What do you do if you're a company that has developed a whole range of well-regarded, one-trick, photo-editing packages?

Why, you sit down with your marketing manager and work out how you can bundle different ones together in new, exciting and profitable ways.

Welcome, then, to onOne Software Essentials 2 for Apple iPhoto, a bundle of some of onOne's titles aimed squarely at the consumer market.

Old fashioned feel

It differs very slightly from the Essentials 2 for Adobe Photoshop Elements, switching the Elements bundle's version of Mask Pro, Cut it out, for Blur it, a module based on the company's FocalPoint title.

And this is very definitely a bundle rather than a coherent application or even a suite; the interfaces are very different on the four modules, not just in how they work but in how they look.

The Frame it module feels old fashioned with its Photoshop 3-era palettes and clunky 1-bit icons.

Editing modules

Despite these inconsistencies, however, this is a very compelling package, so let's take a closer look at each of the four modules.

Make it Better features the ColorTune half of onOne's PhotoTune standalone plug-in. Though the name sounds bland and non-specific, it's actually a handy tool for giving your images a bit more punch and vibrancy.

The best bit is that you don't have to know what settings to apply to correct your image; you're simply presented with two images and asked to click on whichever one looks best to you.

At each stage you can adjust the strength of the effect being applied with a slider, and you can snapshot any stage to add to the final side-by-side comparison at the end of the process.

Fine tuning

In the final screen all the manual controls are revealed so you can do some last-minute fine-tuning to colour balance, saturation and more; you have the option at the start to jump directly to this screen if you think you know what you're doing.

The controls aren't particularly intuitive and the layout doesn't add to the ease of use, but while Make it Better does nothing that you couldn't achieve with some slider tinkering on the Adjust palette, especially with the later versions of iPhoto, it's still a very easy way to give your photos more impact.

Blur it

Next up: Blur it, and the concept here is very simple.

This module allows you to add a selective blur to an image, keeping the subject of the photo – a person's head, say – nice and crisp, but blurring the area around it to draw the viewer's eye to the image.

This feels like the suite's newest addition, and the interface is smart and easy to use. Most of the variables – amount of blur, opacity of the central mask that can be lowered to create a soft-focus effect, feathering of the edge and more – can be adjusted with sliders at the right of the window, but the innovative FocusBug – a wireframe icon that sits on your photo – is a much faster system.

There are two stalks whose length and angle affect different variables, but while this sounds complex it's in fact very easy to get to grips with.

Impressive results

It's rewarding to use, too; the finished results are very pleasing.

The blur area can be defined using an ellipse – great for baby pictures – or in a straight line, blurring the top/bottom or right/left of an image.