When Sony launched the world's first Blu-Ray DVD recorder at a quiet Tokyo press conference recently, it could hardly have been more understated.

Sony PR staff told us they had no fixed expectations for sales and, a few weeks later, when we finally had a chance to review the BDZ-S77 for ourselves, they remained tight-lipped about how many units had actually been sold. Given that, why were AV cognoscenti worldwide beside themselves with excitement over what was essentially just another machine for recording television shows on to silver discs?

To answer the question, we need a brief glimpse into the little-understood world of High Definition Television (HDTV). Although not a new concept, HDTV is not something most UK residents will have seen, and therefore remains something of a mystery. A clearer picture composed of more horizontal lines sounds like a fine idea, but it's not exactly a compelling concept to the uninitiated and has been largely overlooked in favour of a wider channel selection, interactive broadcasts and a host of digital services, both terrestrial and satellite.

However, anyone lucky enough to actually sit in front of an HDTV broadcast, pumped out on a quality screen with a decent audio setup will tell you that it's worth more than a thousand channels of plain vanilla television. HDTV is not just about clearer pictures, rather it's a means to a certain level of immersion that can draw a viewer into the programme with a startling sense of reality. The heightened realism is so striking in HDTV broadcasts, they feel almost as if they're made up of razor-sharp 3D images.

So, if the bottom line is quality, why haven't we seen more HDTV? As with anything, quality costs money - from the huge development funds needed by the TV networks, to the cost of HDTV equipment levied on the end user, cash has held it back. In the US and Japan, countries where HDTV has taken off in only a small way, those early adopters who have laid down the readies are a vociferous bunch.