London gets 'world's greatest' 4D cinema

The new £5m London Eye attraction

The London Eye opens a new 4D cinema attraction today, part of a new £17.5 million investment to upgrade and 'future proof' the UK's number one paid-for tourist attraction.

TechRadar was treated to a sneak preview of the new exclusive-to-London 4D movie and cinema attraction this week – which in itself has cost London Eye owners Merlin Entertainments Group a cool £5 million.