"They couldn't hit an elephant from that distance." So said Major General John Sedgewick in 1864 just before being hit by the bullet from a Confederate sharpshooter.
He's not alone in making bad predictions, the history of the tech industry is littered with them. Here are 21 of the worst:
Phones
1. "Well informed people know it is impossible to transmit the voice over wires and that were it possible to do so, the thing would be of no practical value." -- The Boston Post, 1865
2. "This 'telephone' has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us." -- Western Union memo, 1876
3. "The Americans have need of the telephone, but we do not. We have plenty of messenger boys." -- Sir William Preece, chief engineer at the Post Office, 1878
4. "There's no chance that the iPhone is going to get any significant market share. No chance. It's a $500 subsidised item. They may make a lot of money. But if you actually take a look at the 1.3 billion phones that get sold, I'd prefer to have our software in 60% or 70% or 80% of them, than I would to have 2% or 3%, which is what Apple might get." -- Steve Ballmer, USA Today, 2007
Audio and video
5. "Radio has no future." -- Lord Kelvin, inventor of the Kelvin scale, 1897
6. "The cinema is little more than a fad. It's canned drama. What audiences really want to see is flesh and blood on the stage." -- Charlie Chaplin, 1916
7. "While theoretically and technically television may be feasible, commercially and financially it is an impossibility, a development of which we need waste little time dreaming." -- Lee DeForest, inventor of the vacuum tube, 1926.
8. "Who the hell wants to hear actors talk?" -- Harry Warner, Warner Brothers, 1927
9. "[Television] won't be able to hold on to any market it captures after the first six months. People will soon get tired of staring at a plywood box every night." -- Darryl Zanuck, movie producer at 20th Century Fox, 1946
10. "Television won't last. It's a flash in the pan." -- Mary Somerville, educational broadcast pioneer, speaking in 1948
Computing
11. "Where a calculator on the ENIAC is equipped with 18,000 vacuum tubes and weighs 30 tons, computers in the future may have only 1,000 vacuum tubes and weigh only 1.5 tons." -- Popular Mechanics, March 1949
12. "I went to see Professor Douglas Hartree [in 1951], who had built the first differential analysers in England and had more experience in using these very specialised computers than anyone else. He told me that, in his opinion, all the calculations that would ever be needed in this country could be done on the three digital computers which were then being built - one in Cambridge, one in Teddington, and one in Manchester. No one else, he said, would ever need machines of their own, or would be able to afford to buy them." -- Lord Bowden, American Scientist, 1970
13. "I have travelled the length and breadth of this country and talked with the best people, and I can assure you that data processing is a fad that won't last out the year." -- Business books editor, Prentice Hall, 1957
14. "The world potential market for copying machines is 5,000 at most." -- IBM to the founders of Xerox, 1959



Your comments (5) Click to add a new comment
healeydave
June 17th 2008
5. Ooops, no edit on here, made a typo in the comment below "shoes" should have been "shows" of-course but hey Mr Amstrad will try anything I guess :-)
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healeydave
June 17th 2008
4. Why do you think Alan Sugar makes TV shoes now, its probably more profitable than his businesses :-)
Bring back the C5 I say!
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jmace86
June 17th 2008
3. The moral of this story:
Never predict anything. That way you can never be wrong!
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watcherzero
June 16th 2008
2. Indeed, already been around for 7 years, what made him think it was gonna collapse? Sugar had one good product, everything hes ever done since has only lost money or been just a moderate sucess.
My favourite is the Gates ones
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calcio
June 16th 2008
1. Sugar's is a classic.
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