UPDATE: Sorry - the Virgin broadband flash sale has now come to an end. But you can check out the best deals currently available on Virgin Media by heading to our dedicated Virgin broadband deals page.
Here we were, poising ourselves for Black Friday bargains to blow our tiny minds - and then, all of a sudden, Virgin Media struck early with a broadband flash sale that features some of the best internet deals on the market.
The Virgin deal that really stands out is a reduction of its cheapest VIVID 50 plan. Delivering speeds of 50Mb - or around 6.25MB per second - the monthly price is down to a super cheap £25 per month.
If you're in a packed household with tribes of people all needing to use the internet at the same time, or want to enjoy unblemished 4K streaming, you'll be glad to know that the sale extends to higher speeds, too. Virgin's 100Mb VIVID 100 plan is down to £30 per month, with 200Mb and 300Mb plans going for £35pm and £40pm respectively.
But you'll have to get in quick...the flash sale ends at 11.59pm on Wednesday.
Virgin Media broadband flash sale deals
£27pm Now £25pm
£32pm Now £30pm
£37pm Now £35pm
£42pm Now £40pm
Each deal is on a 12-month contract and requires a £20 activation fee. No separate phone line is provided.
Virgin broadband and TV deals
Virgin Media has extended the savings frenzy to one of its broadband and TV packages, too. This one is going to appeal to sports fans, who can now get the Full House Sports Bundle with 200Mb fibre broadband for a tenner per month less than it was available for this time last week.
For £65 per month (down from £75) you get potential download speeds of up to a blistering 25MB per second, over 230 TV channels, Virgin's TV V6 box for recording your favourite programmes and - the clincher - ALL Sky Sports and BT Sport channels. Now that's a lot of football, rugby, cricket and Formula 1 action.
And if you're looking at 200Mb broadband and still thinking that it simply isn't fast enough (you speed demon, you), then an extra tenner a month will upgrade you to 300Mb. Rap-id.
Is Virgin fibre broadband available in my area?
Around 60% of the UK households are now able to receive superfast Virgin broadband. It's easy to discover whether you're one of the lucky 3-in-5 - head to our dedicated Virgin broadband deals page, enter your postcode where indicated at the top of the page and if deals show as available then you're laughing.
If no results are returned, then head to our best broadband deals page instead and do exactly the same thing to see whether you can get superfast fibre broadband with another provider, such as BT Infinity.
Existing Virgin Media broadband customers
Sorry, the Virgin website confirms that the sale prices are fore new customers only. But there's no harm in trying to get your hands on the new rate, so if you're already a Virgin broadband customer then we suggest that you check with customer services before trying to place an order.
Virgin TV and Phone
Pay an extra £4 per month, and you can add a phone line to your Virgin Media broadband plan. This includes Talk Weekends - unlimited weekend calls to UK landlines and Virgin Mobile numbers.
At the moment, you can't add Virgin TV to VIVID 50 (you can if you upgrade to VIVID 100 or higher), so you'll have to subscribe to any TV channels you want separately.