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Blu-ray will be dead by 2012. Here's why...

Blu-ray won the format war, but it's doomed to the same fate as its former arch-rival

September 12th 2008 | Tell us what you think [ 36 comments ]

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Blu-ray will be dead by 2012

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Planning to buy a Blu-ray player? Hold on. It's already battling public indifference, technical problems, laughable features and downloadable movies. Is it any wonder Blu-ray is doomed to fail? Here are five reasons why it's heading for the grave...

1. HD movie downloads

OK so the picture quality's not quite there yet, but Bill Gates, Steve Jobs and others have already seen the future of movie viewing at home – and it doesn't come on shiny 12cm discs.

Instead services like iTunes, Xbox Live and Vudu already offer HD movies over the internet, enabling you to see the movies you want without having to hack down to the video store in the pouring rain.

With fibre-to-home broadband slowly being rolled out in the UK, who knows what the next few years will bring.

2.BD-Live

Have you seen the demos? BD-Live is a joke. It's a second-rate attempt to offer interactive features that HD DVD did first and much, much better.

It won't work on old Blu-ray players (they don't have the persistent storage) and may not work on new ones: it's not mandatory for Blu-ray player makers to include it in the hardware they sell.

Result? Large doses of confusion and frustration for anyone (un)lucky enough to buy a Blu-ray disc with BD-Live features on it.

3. Samsung thinks Blu-ray is finished

You know, the world's number one consumer electronics maker, Blu-ray stalwart.

Andy Griffiths, director of consumer electronics at Samsung UK, told Pocket Lint that Blu-ray would be dead in five years, and that it certainly wouldn't last 10.

He believes the format will be replaced by either a new kind of physical media – most likely flash memory cards if Toshiba's IFA 2008 keynote is anything to go by – or downloads. Go figure.

4. Sony thinks Blu-ray will be the last optical disc format

Blu-ray is not only finished in terms of spec, but it's also finished as a format. Optical disc technology has gone as far as it can go.

Or so says Take Miyama, Sony product manager for home video marketing in Europe. He told Electric Pig that "in the future, if [our emphasis] we have a physical media format, it will change physically. It won't look like an optical disc."

Talk of a 500GB Blu-ray prototype will only prolong the agony.

Sony has already hinted at its future direction with the launch of Bravia TVs in the US that can directly receive movies streamed over the internet. Blu-ray player not required.

5. DVD is good enough

Despite the fact that Blu-ray movies are expected to hit 12 million sales in Europe this year, they still account for just two per cent of video sales in countries like the UK.

Even by 2012 DVD will still have the edge – and that's according to the Blu-ray Disc Association's own over-enthusiastic predictions [PDF link].

The plain fact is that few of us are ever likely to swap extensive DVD collections for their Blu-ray equivalents, especially when prices for Blu-ray movies and players are still so high.

Given that many cheap DVD players now have some kind of upscaling capability, DVD will prove 'good enough' in terms of picture quality for many years to come.

Agree, disagree? Add your comments below
 

Your comments (36) Click to add a new comment

saucymonk


December 3rd 2009

36. Just imagine you have a collection of a couple of hundred downloaded movies and your HDD goes down. How long to redownload them all even on a fast connection, and maybe if you are limited to 3-10gb a month. Could take you a couple of years to get your collection back.

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mombasa1969


November 23rd 2009

35. Oh DVD, yeah forgot about that format, was using that last year I think.

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mombasa1969


November 23rd 2009

34. Lol what a load of **** this article is, you don't know jack Rob Mead.

I've just purchased a Blu-ray, so has my girlfriend, my nethew, oh and my sister too, not to mention all those I know that use their PS3's to watch Blu-ray's.

Not only that Blu-ray is ideal for the play back of MKV HD, ok not as good as a real Blu-ray movie, but ok to watch those mediocre movies that aren't worth buying.

I love my growing Blu-ray collection, nothing else even comes CLOSE, better than SkyHD (over priced ****), and FreeSAT is a joke.

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72dufer


October 28th 2009

33. Well everyone here gives great facts to hold up Blu Ray, and great Facts to kill Blu ray.

My opinion of Blu Ray is that eventually it will die out because thats what happens to technology. There will always be some new upgrade some new step up that will bring us closer to the better picture or the best sound. Because first there was little film reels, then beta tapes and vhs tapes, then laser discs I don't exactly know which was first. Then there was dvd, and now Blu Ray Dvd. I have a Blu Ray Player and I think it delivers an excellent picture with some movies. But with some older ones, the picture would be the same on dvd as it is on blu ray with the exception of a pop up menu and maybe better sound. Like I owned sleepy hollow on regular dvd and later purchased it on blu ray, I watched it on Blu ray and the picture wasn't much better then the one on dvd. So my point is specifically that some older movies cannot always be upgraded to look better than the would on dvd, rather than blu Ray. I'm not an expert on any fact. Hell if I was in a room with all of these experts on the specs of dieing blu ray and living blu ray I'd end up going back and forth because anyone can grab peoples attention with facts and quotes. I myself love blu ray, but when dvd came out it was the same. I think that blu ray dvds and upgrades of technology are what keep the movie businesses alive, maybe even our economy alive. Because the rate of tvs per room in ecah persons has I would assume has gone up in the last 10 yrs. and the rate of dvds probably the same. But I think there will always be a physical element to deliver movies like dvds, blu ray dvds, and eventually maybe little chips or something. And the reason why is because tons of americans don't like to download movies and use computers to go through to watch them. Specifically older americans who aren't very good with computers or those who really didn't grow up in the era of computers as a child. We will always need entertainment, because thats what america is about entertaining our people through movies, games, music, etc. But no matter how many times the media changes I'll always adapt to it and spend money to own it because movies are really the only things that keep me going anymore. so whatever the verdict is. I'll accept it.

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jioss


October 19th 2009

32. Tech geeks have an extremely difficult time reading the consumer market. Most people that own blu-ray players talk as if everyone is on the verge of buying one, when the reality is that dvd is 'good enoughs' for most and even if they can tell the difference, it's not nearly enough to justify switching formats.

I'm not saying that Blu-ray is going to be visual equivalent of SACD, but we can't deny facts here, and the main point is that both uptake and interest are incredibly low.

12 millions blu-ray movies sold in Europe is not really a lot.

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bobafett34


October 14th 2008

31. What a load of ****

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