Denon has announced it has taken greater steps to cement itself as a viable manufacturer of Blu-ray players, with the launch of the Denon DBP-2010.
This Profile 2.0 machine has a lot going for it in terms of imaging. A 10-bit video processing chip and VRS (Video Reference Series) Processing means that Full HD footage is smooth and SD movies are upscaled to 1080p.
When it comes to audio, the DBP-2010 holds it own. 7.1ch analogue outputs with full decoding of Dolby TrueHD and DTS-HD Master Audio.
Denon is also having a little boast about how good the system is as a CD player, with the unit offering a dedicated two-channel analogue audio output.
As it's Profile 2.0 compatible, BD-Live functionality is ready and waiting in the player, and there's even support for DivxHD and AVCHD playback.
All this comes at a price of £599. Denon is calling this affordable, but when the PS3 is shipping at under £300, it's going to have some stiff competition.