Having achieved success with the simultaneous theatrical and streaming release of its film Beasts of No Nation, Netflix has shown the world how lucrative it can be for streaming services to obtain and distribute their own films.
Though The Neon Demon is not the first Amazon Original movie (that honour goes to the upcoming Spike Lee joint, Chi-Raq), it is probably the company's most high-profile acquisition, with a planned theatrical release slated for next year's U.S. summer, followed by early window distribution on Amazon Prime Instant Video – not quite as impressive as Netflix's simultaneous home and cinema releases, but it's still pretty good.
Chi-Raq and The Neon Demon are just the start of Amazon Studios' grand plan, with the company having announced in January that it plans to bring 12 films per year to cinema screens and its streaming video on-demand service.
The film has been described by its director as "a horror film about vicious beauty", and stars Elle Fanning (below), Jena Malone, Christina Hendricks and Keanu Reeves.
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