TV channels aren't being killed by VOD, says Sky exec
But our viewing habits are changing
Sky's director of product Luke Bradley-Jones has insisted that televisions channels are going nowhere, despite the explosion of catch-up and DVR viewing.
Speaking to TechRadar as a key update for Sky+HD boxes adds algorithmic suggestions and smart series links, Bradley-Jones insisted that sometimes viewers just want to sit back and let the channel controllers decide on their viewing.
"Suggestions was something that we spent a lot of time on modelling, but however clever you are sometimes you just want something served up on a plate through the channels," he said.
"However, the number of people using search to find programmes is at the best part of a couple of million, with our new look meaning that its accelerating - and our on demand box sets are hugely popular."
Second screen use
Bradley-Jones also sounded a note of caution around second screen use - insisting that some types of programming are better suited to being watched with tablet or phone in hand than others.
"There's a big growth in the use of second screens around sports - like the Ryder Cup or Formula One," he said.
"But with the total rebirth of the drama genre in the last five to ten years I think people are still seeking out a more immersive, 'sit back' experience outside of things like reality TV and sport."
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Patrick Goss is the ex-Editor in Chief of TechRadar. Patrick was a passionate and experienced journalist, and he has been lucky enough to work on some of the finest online properties on the planet, building audiences everywhere and establishing himself at the forefront of digital content. After a long stint as the boss at TechRadar, Patrick has now moved on to a role with Apple, where he is the Managing Editor for the App Store in the UK.
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