Sky has blasted Channel 4 for giving viewers the wrong idea about 3D, with the channel using aging red-and-blue style glasses to promote its 3D week, which commences today.
The dated anaglyph technology is still an interesting gimmick for many viewers, but in comparison to the latest developments in 3D tech it really does not offer the viewer a very satisfying experience at all.
Hence Sky has expressed its concerns that Channel 4's 3D Week might give the wrong idea about its own forthcoming 3D TV tech, scheduled for release sometime later next year.
A different 3D
A Sky rep told T3 that viewers should be clear that despite Channel 4's celebration of the 20-year-old 3D technology the 3D experience has "moved on considerably from the red and green glasses of the 1980s."
They added: "Sky is currently using similar polarisation technology to that being employed very successfully in many of today's cinemas. It's a rich, immersive experience and one which we believe has a commercial future, hence our commitment to launch a channel next year."
So while we will be donning the free glasses provided by Channel 4 (available at any Sainsbury's store) to check out the 50-year-old footage of the Queen's coronation and a Hannah Montana concert in 3D with everybody else, we don't expect to be as blown away as we were when we saw, say, Disney Pixar's recent 3D version of its sublime UP via the latest digital 3D projection tech at our local multiplex...
The Sky rep also told T3 that they would "welcome the opportunity for those experimenting with 3D to share content with us, so we can put it through its paces over a 21st century 3D infrastructure, to whet their appetite for the opportunity ahead."
Your comments (5) Click to add a new comment
t1154
November 20th 2009
5. It will be thrilling to watch Ads in 3D !?
What a prostitution of Technology!!!But I forget it will enable us to see a 'hand ball' more easily before we scream our condemnation of the Ref into the screen And no doubt the privilege of watching it will require a further handsome contribution to the Murdoch Money box
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nitebot
November 19th 2009
4. I thought that it was a good idea. Something a bit different. But what are Sky like? As if their service is going to be anything special. People will be moaning about how **** it is next year and that they've got a headache!
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lovlid
November 18th 2009
3. All the build up from C4 for their 3D event has been tongue in cheek. Articles in newspapers, on the internet and ads on the telly have mostly pointed out that its going to be a laugh watching crappy movies and programs from the eighties and beyond. Most of the programming was not to be taken seriously, only the documentaries about the pioneers such as Angell and Wooster, who filmed the Queens coronation in 3D were meant to be serious. To expect anything else is laughable. Did everyone think C4 had somehow come across some secret technology that made your televisions "proper" 3D sets? They should have done it in April for all the gullible out there.
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maverick71
November 17th 2009
2. I went and got my 3D specs with great expectations for last nights offering from C4..... Shame I should not have bothered total garbage.
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lovlid
November 16th 2009
1. Naughty, naughty channel 4. Trying to spoil Sky's 3D party when they bring us the Historical Marvel that will be
"Gladiators 3D"
P!llocks.
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