Updated 28 minutes ago

Sky adds ITV HD, Hallmark HD and Sky Sports 4 HD

Aiming for 50 HD channels by Xmas

March 12th 2010 | Tell us what you think [ 8 comments ]

sky-hd-champion

Sky - HD champion

Sky has announced another raft of new HD channels – with the announcement of ITV1 HD, Hallmark Channel HD and Sky Sports 4 HD pushing the tally to 40.

The Sky platform has the edge over its rivals in sheer volume of HD channels, and it appears this gap will not be reduced any time soon, with the satellite broadcaster aiming for another 10 by the end of 2010.

Sky News HD is poised to arrive in the coming months, and the addition of ITV 1 HD on April 2 means that Sky subscribers will be able to get all World Cup matches in HD.

Virgin Media has also announced the addition of ITV1 HD to its channel line-up.

Hallmark and Sky Sports 4 HD

Hallmark Channel HD will join the Sky platform on June 28 and April 29 will see the addition of Sky Sports 4 HD.

Hilary Perchard, Sky's Director of Product Management, comments: "It's great news for customers that we are making our HD channel pack even better value with more high quality channels.

"We're seeing record demand for HD, both in terms of the number of customers signing up for Sky+HD and the amount of HD programmes they are watching.

"While other TV platforms are only now recognising the growing demand for HD, we're excited to extend our leadership even further by offering more choice to our customers. We look forward to reaching our next milestone, of 50 HD channels, by Christmas."

So UK HD fans are having a really great day.

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lovlid


March 14th 2010

8. @ paddy29.

Ooh, a pedant. Of course it is, but its not as bad as healeydave is making out, nor is it a monopoly as put forward by caimbeul.

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paddy29


March 14th 2010

7. 19 out of 40 is a minority.

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lovlid


March 14th 2010

6. "I hate to pee on sky's parade (actually no I probably don't care really) but the majority of HD channels on Sky are their own."

The nineteen channels that aren't Sky's are hardly a minority, are they?

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axthurston


March 13th 2010

5. buy a decent hd tv then!

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mattswain


March 12th 2010

4. I got a Sky HD box when my old Sky+ box died and have been thoroughly underwhelmed by it all. My year's contract ended and I've gone back to standard def. There's nothing in this announcement that will make me reconsider HD. Do we really need the news in high def? How about a price cut Mr Murdoch? (I'm not holding my breath!!!)

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healeydave


March 12th 2010

3. I hate to pee on sky's parade (actually no I probably don't care really) but the majority of HD channels on Sky are their own. Releasing Sky News on HD and another Sports channel seems like their just trying to make the numbers of HD channels look better when in fact there's very little need for more channels when the true HD content being pushed out on the existing set is limited still!

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mrstillwater


March 12th 2010

2. Seems like good news, can't wait - particularly for Hallmark HD.

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caimbeul


March 12th 2010

1. "the addition of ITV 1 HD on April 2 means that Sky subscribers will be able to get all World Cup matches in HD." We could anyway by manually adding the channel, not that i like soccer...

"While other TV platforms are only now recognising the growing demand for HD, we're excited to extend our leadership even further by offering more choice to our customers." True they were first on the bandwagon and well done for pushing its aceptence it but other suppliers will never be able to compete as they have a monopoly on content. Monopolies commision anyone??

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