The huge, gorgeous TV is set to hit Korea first, and will set you back 40,000,000 won - that's $38,000. That's £23,507. That's AU$35,836. That's a lot of money.
And that's before you buy a new house big enough to handle the massive 85-inch set, or redesign your living room to accommodate the striking easel design.
It'll upscale HD
For your money, you get Ultra HD resolution and upscaling, plus Precision Black Pro backlight optimisation, Smart TV apps, active shutter 3D and all the other televisual bells and whistles we've come to expect from Samsung.
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So start checking your coat pockets, your old wallets, down the back of the sofa, the glove compartment and maybe inquire about a loan. The Samsung S9 is set for release in late 2013.