Panasonic has upped 3D TV production by 30%

Panasonic - Speedy 3D reaction
Panasonic - Speedy 3D reaction

Panasonic has already upped its 3D television production by 30 per cent, with the company encouraged by a 'strong reaction' to the technology from the general public.

When Panasonic triumphantly stated that it had sold out of its 3D television allocation in the US, it seemed highly likely that it would prompt the company to ramp up its production and the Japanese television giant has confirmed that this is the case.

Speaking to the Financial Times, Hirotoshi Uehara, the head of Panasonic's TV business, admitted that the company had responded quickly.

Strong reaction

"We've had a very strong reaction," he said Uehara, "Our plasma panel factory is at full capacity but we've increased 3D panel production by 30 per cent compared to our original plan."

Panasonic is hoping that business will embrace the technology as well as the entertainment industry, with Uehara pointing to the benefits this would bring to the entire market.

"My thinking is that 3D shouldn't just be limited to broadcast television, it should reach a range of industries, such as video conferencing or PowerPoint presentations. That in turn will boost the size of the [market]."

The major television manufacturers have been quick to embrace the new technology – seizing on a prime opportunity to push a new generation of television sets to a public still coming to terms with HD.

And the manufacturers are not alone, with entertainment content producers like movie studios and, particularly in the UK, Sky television racing to produce enough content to fulfil demand.

Via FT

Patrick Goss

Patrick Goss is the ex-Editor in Chief of TechRadar. Patrick was a passionate and experienced journalist, and he has been lucky enough to work on some of the finest online properties on the planet, building audiences everywhere and establishing himself at the forefront of digital content.  After a long stint as the boss at TechRadar, Patrick has now moved on to a role with Apple, where he is the Managing Editor for the App Store in the UK.