Toshiba Places, the new web platform from Toshiba, will be making its way to the UK in the coming months hitching a ride on the next generation of Regza TVs.
Like the Samsung Smart Hub and Panasonic Vieracast before it, the internet portal is initially part of Tosh's TV setup.
Unlike the aforementioned, though, Places is set to become part of the entire Toshiba eco-system, eventually finding its way on to laptops and tablets.
Toshiba Places is broken down into a number of sections, all of which are available from the main hub.
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Here you can get to: Video Place, Social Place, Music Place and News Place. In each of the sections you will find apps which will allow you to connect to various web-based services.
At the moment, what's on offer is fairly limited. Apps which are on most other connected services are present and correct, though, There is the obligatory YouTube app, one for DailyMotion and you can also access Flickr from the portal.
There's a number of news feeds to choose from and you can also access any of your own content from here as well.
TechRadar asked if the Toshiba Places was going to get any Twitter and Facebook integration, but it seems we will have to wait until the second integration of the service is released before this happens.
While Toshiba Places isn't mind-blowing at the moment, there is a lot of promise here.
It is a platform that hopes to bridge the TV/laptop/tablet divide. This is because the system is platform agnostic and will remember your habits.
All you have to do is sign into the service, and it will remember where you are on, say, a YouTube video. This means you can begin watching it on your TV and start where you left off on a tablet.
This current dream for Toshiba Places is that it won't just be consigned to Toshiba devices, as you can access the portal it through a browser.
We will have to wait until May when it is launched on Tosh's Regza range to see if it is also the reality.