Mitsubishi has shown off a new Diamond Vision OLED TV at CEATEC – and it's a whopper at 155 inches.
The company is touting it for outdoor use, helping to make advertising more visible and attractive.
Large LED screens work on the same principle, but OLEDs are able to create a higher overall resolution perception due to the way they're arranged.
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But the main problems with OLEDs still exist in that the lifetime is only 20,000 hours, meaning around two and a half years of normal use.
This may be fine for some advertisers, but the technology will have to improve for OLEDs to become the ubiquitous outdoor display technology.
Check out the interview, and sit back and let Nobuo Terazaki talk you through the process: