Amazon Fire TV is on sale for Cyber Monday, giving you access to the most powerful set-top box that can stream apps to a television for just $69.99.
For today only, Amazon's Fire TV deal is $30 off the normal price, making it the lowest price you'll pay for the Instant Video-focused streaming device.
Meanwhile, the Apple TV, Roku 3 and Google Nexus Player remain at an official retail price of $99.
Amazon is bringing its box closer to the cost of the inexpensive Chromecast and Amazon Fire TV Stick. Only it's a full-featured device.
The Cyber Monday Amazon Fire TV is scheduled to expire at the end of the day, and you're unlikely to see additional sales like this until this time next year.
For additional discounts, check out our all of our Cyber Monday deals that should give you everything you need in time for the holidays.