You can wave goodbye to pricey fitness trackers that keep tabs of the basics like steps, distance traveled and calories burned.
The Movo Wave, which became available for pre-order today, will do all of that for $30 when it launches this fall.
The New York City-based Movo says that it'll have both an iOS and Android app available for tracking metrics and socializing your data if you so choose.
Movo kicked off its pre-order campaign poking fun of ridiculous-looking wearables like Google Glass.
Its ad features a donkey haphazardly wandering city streets with a mock version of Google's face-worn wearable as well as a large, obtrusive smartwatch.
Movo Wave is therefore aimed at a younger audience with "an eye for style," according to the company.
Its wristband is a little more subtle going as far as not including a screen. Like the Jawbone Up24, data is only available through the app.
The current version is less than one ounce and includes a removable outer band so that you can change the black strap for other colors coming soon.
The Movo Wave and the even cheaper $13 Xiaomi Mi Band prove that the top names among wearables need to add more features to stay competitive at a higher price.
- Check out Samsung Simband, the most advanced wearable prototype
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