Apple Watch faces
Apple is promising customizable watch faces with "millions of different appearances." It brings everything to its timepieces, from time lapse backgrounds to classic Mickey Mouse arms as dials.
However, just to be clear, the smartwatch comes with a base of 11 watch faces, according to the official Apple Watch press release. Most allow you to change the colors, design elements and add functionality.
The Apple Watch face gallery shows off an Astronomy design with an interactive, real-time 3D model of the earth, moon and planets. Likewise, the Solar acts as a contemporary sundial.
If you want a moving background, there's the Motion watch face, or a still image, there's the Photo face. Utility, Chronograph, Color, Modular and Simple exhibit more contemporary designs.
Google seeded Watch Face API to developers and a number of striking designs are already available to download. We're guessing that Google will be a bit more relaxed about custom watch faces vs Apple.
This could mean that we'll see the usual quality versus quantity debate when it comes to comparing watch faces on Apple Watch and Android Wear devices.
By the time the Apple Watch launches in April, there will be a variety of faces already available for Android Wear, so Apple might have a fight on its hands when it comes to watch face customization.
Just don't expect any Android phone, new or old, to work with the Apple Watch. Android Wear can't connect to Apple's devices, and we don't expect Apple to return the favor.
We plan to strap the Apple Watch to our non-dominant wrist, but its got a lot of competition to stay buckled in due to all of the Android Wear and Samsung smartwatches.
Both smartphones may bring about companion smartwatches with HTC tipped to enter the foray with its own wearable and Samsung always eager to add another dozen watches to its collection.
LG G Watch R
The LG G Watch R is one such competitor which could give Apple a run for its money. Unlike the Apple Watch (and many other smartwatches) the LG G Watch R comes with an attractive round face that gives it a classy, traditional look.
The screen also looks gorgeous thanks to the P-OLED technology, and on the back of the watch is a heart rate monitor for health apps.
Unlike the Apple Watch the LG G Watch R only comes in one size so if you're not a fan of the design then there's little you can do about it.
At $299 (£220, AU$280), the LG G Watch R is one of the more expensive smartwatches on the market, and is around Apple Watch price. By April, however, LG may give it a price cut.
The Moto 360 is another stylish smartwatch with a circular design, and it's one of the best wearables on the market today. Although the LCD screen won't be quite as accomplished as the Apple Watch's display, we feel the round design gives the Moto 360 the edge in the looks department.
It's also around $100 cheaper than the lowest priced Apple Watch will be, and again there's a good chance that it will get even cheaper by the time the Apple Watch makes it way into the world.
The Apple Watch beats the Moto 360 in customization options with the large variety of bands that will be available. Both the Apple Watch and the Moto 360 also allow you to change the style of the watch face, with the recent update to Android 5.0 Lollipop allowing a huge range of new designs to be available to Moto 360.
- Check out who won when we pitted the Apple Watch vs Moto 360
TechRadar is going to keep updating this feature explainer leading up to the release date and cost reveal that goes beyond the vague April and "starting at" $349 (£223, AU$403) price.