Samsung has launched the MV900F, a follow up to last year's Samsung MV800.
The most obvious feature of this camera is its flip-up screen, designed to easily capture self-portraits from a number of different angles.
Joining the increasing number of Samsung cameras to incorporate Wi-Fi, the MV900F also features an f/2.5 bright lens and a 16.3-million pixel CMOS sensor.
Really trying to appeal to party goers and family snappers, the MV900F includes a number of other features designed especially for that audience.
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So, joining the flip up screen is Gesture Shot, which uses motion sensor technology to judge when the shutter release should be fired or zoom should be deployed.
A "virtual make-up bag", or Samsung's new Beauty Palette feature, enables ten different make-up options to be added, including the ability to smooth, brighten and add colour to profile shots.
The lens, as well as having a maximum aperture of f/2.5, also features a 5x optical zoom and is 25mm (equivalent) at its widest focal length.
As the camera is Wi-Fi enabled, instant connectivity to social networks and devices is available via the Smart Link button.
Other features include a touchcreen, full HD video recording and a range of colours.
A Samsung MV900F price and availability date has yet to be confirmed.