The Panasonic CM1 is unique. It's a premium-quality compact camera with a 1-inch sensor, yet it's barely thicker than a smarphone. In fact, it comes with Android and smartphone tech built in – but Panasonic is keen to stress that it's a camera first and a phone second, not the other way around.
After a successful limited UK launch, Panasonic is putting the CM1 on general release, and even if you don't get the Golden Ticket (look for the CM1 chocolate bar at the entrance of the show) you can still check out the full Panasonic range on its stand.
4K for everyone
This year, there's a special emphasis on 4K video, and as well as showing off its 4K Lumix compacts, G-series compact system cameras and HD camcorders, Panasonic will be running in-depth demonstrations with professional videographers and photographers.
Visitors will also get to meet Panasonic ambassadors, including Damien Demolder, Nick Driftwood, Hug Hastings, Jacob James, Ross Grieve, Ian Cook, Steven Clarey, Stuart Morgan and Casey Gutteridge and there will be daily talks.
Don't forget that TechRadar will be at the show too, with informal half-hour talks throughout all four days on our own Mobileography stand.
There's no additional charge, but attendance will be on a first-come first-served basis. And if you book in advance, you can save £3 on the adult ticket entry price with this exclusive TechRadar discount code: TECHRDTPS15 (expires on 17 March).