Ofcom has thrown open the doors to the UK's 4G spectrum auction to the seven hungry bidders eager to get a slice of the 800MHz and 2.6GHz action.
It's the largest mobile spectrum auction ever to take place in the UK with the space on offer equivalent to three quarters of the current mobile spectrum.
In the running for the spectrum are Everything Everywhere Limited, HKT (UK) Company Limited, Hutchison 3G UK Limited (Three), MLL Telecom Ltd, Niche Spectrum Ventures Limited (read: BT), Telefonica UK Limited (O2) and Vodafone Limited.
No updates on progress
Sadly we won't be able to keep you updated on the progress of the auction and how much money the bidders are ploughing into the 4G cause with Ofcom keeping everything behind closed doors until it concludes.
More frustratingly there doesn't seem to be a specific end date for the auction, with Ofcom saying it will "conclude in a number of weeks."
The auction will allow more networks to offer 4G mobile data, with the likes of O2, Vodafone and 3 wanting to challenge EE which was allowed to launch its 4G service early.
It's not just 4G mobile connectivity on the cards however with the likes of BT looking to acquire some of the spectrum to improve its broadband coverage, especially in rural areas.