17. Amazon Appstore
It's a bit of a fuss to get this on your phone as Google's not too keen on rival app stores popping up on Google Play, but it's worth doing. Mainly for the freeloading aspect, as Amazon sticks up a paid-for app for free every day. Most are a bit rubbish, but some properly decent paid apps do occasionally pop up. Add it to your daily trawl, just in case.
18. Google Keep
Google's so proud of its cross-platform note-taking tool that it's recently started pre-loading it as part of the core Android feature set. It comes with a stylish widget, integrates voice dictation for those Alan Partridge moments of creative inspiration, plus if you use Keep on a Chromebook it seamlessly syncs with mobile notes saved there. A great way of coordinating mobile and laptop lives.
No, wait. it is free. Sort of. Spotify now comes with a stipped-down playlist-cum-radio combo for users who don't pay for the service but still want to use it on mobile, accompanied by a swish new tablet interface that has much more in common with the free desktop browser player. So yes, it's free. hobbled a bit, but free.
20. BT Sport
Sky's footie competitor arrived in the UK in 2013, with a day-one Android app letting BT subscribers stream Premier League matches and more to phones and tablets. The app also doubles as an EPG to let you know what's coming up, although you will need to be using a BT Internet account login in order for it to be of any use.
A posh B&B listings service designed specifically around mobile app use, the selling point of Airbnb is that it personalises the hosts, so if you really want to stay in Glasgow with a cheery looking alternative lifestyle man called Dave snoring in the next room, it's ideal.
22. DashClock Widget
This is a stonking addition to any Android phone running version 4.2 of Google's code or higher, as it adds new active plugins to the lock screen. This means your lock screen can have a torch button, the weather, unread text messages and more, plus there's a development community out there building new extra features all the time.
One of those services you might as well start using because everyone's using it. The Instagram Android app took a while to appear, but is now live, looking good and offers a simple way of taking and editing your square photographs of lunch, sunsets, cats etc. Plus it now has fashionable effect tilt shift for making things look small. Not that that's ever something we've wanted. Quite the opposite, usually.
Amazon's Kindle app connects seamlessly with its online book shop services, letting account holders send books to the app, sync existing libraries via the cloud, and access books across the many Android phones and tablets people have kicking about the place these days. Of course there's also a shop in it, as flogging you books is the reason Amazon is offering this comprehensive cloud reader for free.
25. Strava Cycling
Tries to "gamify" the sports tracker experience, by breaking down routes and making them into publicly shareable challenges. This means some cyclists end up racing strangers for virtual trophies, with the times of other app users appearing for you to try and beat. It's quite an addictive experience having some random rider to beat around a local loop. Better hope they weren't doing it on a moped, or you might die trying.
26. Endomodo PRO
£1.99 ($4.99, $AU3.68)
The popular sports tracker covers every sport you can think of apart from curling, managing to track your runs, rides, kayaking journeys, hill walks and other excursions with ease. The paid PRO version unlocks more stats and a handy terrain chart, letting you see how steep the hard parts were – and providing a useful excuse for poor performance.
27. SwiftKey Keyboard
£2.99 ($3.99, $AU5.53)
This one pioneered the concept of the alternative keyboard, with SwiftKey the first to offer to 'learn' your writing style and attempt to predict your next word. The hope being that, with practice, it'll know what phrases you commonly use and might save you quite a bit of fuss in typing a simple message to a friend.
28. FlightRadar24 Pro
£1.99 ($2.99, $AU3.68)
One for the flight nerds, this pulls in open data from air traffic control departments of the world, letting you see exactly what flights are up there generating that attractive vapour trail. As well as listing all local flights, the app can also use Android's positioning tools to work out what you're looking at, making it dead simple to point your phone at the sky and get flight details pinged straight back.
29. Swype Keyboard
£2.42 ($3.99, $AU4.48)
As rival SwiftKey invented the concept of word prediction, so Swype did the same for gesture input. The concept is simple - you write "hello" by pressing the H, then swiping a line through E, L and O. Hopefully, if you were accurate enough, the software guesses this right and you've just written a word easy-style. A similar system has been adopted within newer versions of Android, but if you have an older phone this gets you into the line-writing fun, too.
£2.98 ($4.99, $AU5.50)
The idea behind Plex is that it assimilates your existing media collection and serves it up, through one standard interface, via the cloud. It's a bit of a struggle to get going as you need a free account on Plex's servers to access your stuff, but once it's all up and running it offers streaming and transcoding of files, meaning everything ought to play everywhere. Supports Chromecast too, if you've bought into Google's own media-managing dream.
31. Camera Zoom FX
£1.79 ($2.99, $AU3.25)
A complete replacement camera app for your phone or tablet, layering on the extra options and adding features like burst mode, custom shutter buttons, overlays and a horizon level to phones that ship with more basic camera apps. It's worth the price alone for the sound activated shooting mode, an infinitely better option than running around and hoping you get your smile right in time for the self timer. And once you're done, it has heaps of filters to apply.
32. Apex Launcher Pro
£2.49 ($3.99, $AU4.50)
The thing a lot of enthusiasts love about Android is the ability to switch to a new launcher. In layman's terms, this means you can whack an entire new frontend on your phone, replacing the user interface with an entirely custom skin. Apex Launcher's one of the oldest and most highly thought of, using the default Android look as a base for numerous tweaks and additions. It's free to try, with the separate Apex Launcher Pro key unlocking the full version.
33. Paper Camera
£1.19 ($1.99, $AU2.20)
One of the first decent image manipulation tools to hit Android, Paper Camera does a couple of cool things. It replaces your phone's standard camera app with a hand-drawn alternative, also adding in plenty of live filters that give photos a line drawn or painted appearance. It's a novelty, sure, but a very clever one.