T-Mobile has announced that it's next "Un-carrier" event will take place September 10, just one day after Apple is expected to unveil the iPhone 6.
The carrier sent out invitations for the Un-carrier 7.0 announcement with the note that this one is "personal."
"We told you Un-carrier 7.0 was coming. We told you we won't stop. And this time, it's personal," TechRadar's invitation reads.
T-Mobile has been hosting these events to announce various surprising policy changes, and they've been well-received by consumers. But this one might be a little different.
As usual we won't know what part of the wireless business model T-Mobile is shaking up this year until it happens, and it's hard to speculate when there are so many parts that need shaking up.
Interestingly this Un-carrier show will take place not in a theater or other large venue, but at a T-Mobile store in San Francisco.
We're eager to see how T-Mobile's upcoming move will relate to the new iPhone's release, especially given that "it's personal" this time around.