The Samsung Galaxy S5 was launched at MWC 2014, with Samsung's fifth Unpacked conference packed with journalists looking to see what the latest Galaxy device holds.
- Read our hands on: Samsung Galaxy S5 review
While it was never in doubt that the tech giant would deviate from the highly lucrative Galaxy S prefix, given what happened with the Samsung Gear – anything could have happened.
It launched, though, with the GS5 moniker but is it the best phone in the world? Read on where we reveal all the specs you need to know and what we thought of the device.
What is it? The sequel to the Galaxy S4 - a more refined phone with fewer gimmicks
When is it out? The Samsung Galaxy S5 is available globally from April
What will it cost? The Galaxy S5 will cost £599 in the UK, and around $650 / AU$700 elsewhere
Samsung Galaxy S5 release date and price
All the big smartphone manufacturers are relatively entrenched in annual product cycles now, which means we can usually predict when they will launch their headlining products.
A 'toned down' launch was likely after the New York Times reported that Samsung was going to lose the theatrics for the next launch of its handset - something which would have made a lot of us very happy after the awful 'Broadway' unveil for the S4.
But we did have to sit through at least two songs by an orchestra, which was lovely but seemed to take forever.
And you will be waiting a little bit for the Galaxy S5 too. Samsung isn't doing an Apple-style one week turnaround, as the official Samsung Galaxy S5 release date is actually April.
In terms of price there's no point hoping that Samsung might offer the Galaxy S5 at a more competitive rate than its predecessors, coming in at £599 in the UK with other regions still to set their own prices.
The Galaxy S5 is crammed full of new tech and thus the price tag makes a certain degree of sense - we're still waiting to see where it will land when it comes to contracts, but it will be at the higher end.
Samsung Galaxy S5 design
There was talk of a whole new design language for the Galaxy S5 with some hoping that Samsung would break away from the similar styling of the Galaxy S3 and S4.
This hasn't happened as such. Design wise, well you can't call the Samsung Galaxy S5 ugly, because Samsung does know how to put a phone together well.
But at the same time it's the same tired story on the design front: taking some elements from the predecessor, adding in some bits from the current Note and calling it all new.
The 'metal' surround is almost identical to the Note 3, to the point we were looking for an S Pen to start poking out in the hands on review. But the back is the main change and we would go as far to say that it is lovely.
No more shiny plastic or laughable attempts to make it look like a leather notebook – while it is still plastic, it's a lot more grippable and feels a lot, lot nicer in the hand.
The overall construction is again more solid, but the device is markedly bigger compared to the Galaxy S3 and S4. There's a lot more Note DNA in the Galaxy S5 than ever before, that's for sure.
And then there is the little fact that it is waterproof. Last year we saw the Samsung Galaxy S4 Active turn up after the S4, adding a rugged dust and waterproof body to the design, and the Galaxy S5 has come with these features as standard - bringing it inline with the likes of the Sony Xperia Z1.