The headlines of Apple's quarterly results make impressive reading.
Mac sales up 400,000; a 17 per cent revenue boost for iPods; 1.1 million iPhones and over 10 million iPods out the door. Somehow the near-70 per cent rise in quarterly profit of $904 million (£446.2m) is somewhat overshadowed by the sheer number of boxes shifted.
iPhone: a nice little earner
Perhaps Apple's best news? Over 1.4 million iPhones have been sold over the 2007 financial year. It's estimated that 250,000 of these are running unlocked on non-AT&T networks.
The resurgence of the Mac is also clear to see. Apple said it had shipped 2.16 million Macs over the quarter, a new record.
"We're looking forward to a strong December quarter as we enter the holiday season with Apple's best products ever," said Steve Jobs skipping through the meadow of his company's success.
Shareholders wouldn't mind giving him a quick foot rub afterwards, either; Apple's shares have gone up around 6 per cent as a result of the news.
Only the beginning
Revenue was posted at $6.22 billion (£3.07bn). But Peter Oppenheimer, Apple's CFO, is already eyes forward. "Looking ahead to the first quarter of fiscal 2008, we expect revenue of about $9.2 billion."
Non-US sales accounted for 40 percent of the quarter's revenue. Apple's yearly profit is somewhere in the region of $3.5bn.