There's still no concrete date etched indelibly in our diaries, but Windows Phone 8 handsets are set to land at some point in November 2012.
The arrival of the two flagship Windows Phone 8 handsets on O2's site doesn't herald much other than a reminder that they're on their way.
It comes as the rumour mill churns out a potential competitor in the form of a possible Microsft-branded Surface smartphone running Windows Phone 8.
But if the rumours prove to be true, Microsoft will be hard pressed to out-do the HTC Windows Phone 8X which sports a 4.3-inch 720p HD Super LCD 2 display, a 1.5GHz dual-core processor and 1GB of RAM.
If Microsoft does have a handset in the works, we'll be surprised to see it launch in time to do festive battle with HTC's new phones anyway; stay tuned for a more accurate Windows Phone 8X UK release date as well as pricing details and a full TechRadar review.