The HTC First smartphone is checking in with an almost free price on U.S. carrier AT&T, as poor sales speculation for the Facebook phone has mounted.
"We do promotions like this all the time. (i.e. Lumia 920 is currently free in some channels)."
Facebook Home launched on April 12 - less than a month ago.
HTC One and done
HTC First promotion
With its mid-range specs and 5MP camera, the HTC First seems to have had a tough time closing the deal at $99 (around UK £63, AU$97) when sitting next to the higher-end HTC One.
However, the phone's new, almost free status could spur the avid users of social networking to try the Facebook Home experience running on top of stock Android 4.1: Jelly Bean.
No company would comment on just how long the promotion will last.
All of that may depend on how well HTC First lives up to its name on consumers' priority lists.