HTC Deluxe to be renamed for Europe?

HTC Deluxe
A last-minute name change?

HTC has announced on its Facebook page that the HTC Deluxe won't come to Europe.

Before everyone gets up in arms about the supposed cancellation though, it is most likely the handset will arrive on these shores, just under a different name.

The Deluxe has leaked a few times now. It's said to be the same device as the HTC J Butterfly (a Japan-only handset) and the HTC Droid DNA (on sale in the USA). So whichever name it goes under, it should have a 5-inch 1080p screen, 2GB of RAM, and Android 4.1 Jelly Bean. A rose by any other name…

HTC was responding to a fan who posted a link to Friday's leak that saw pictures of the Deluxe in three colour variants.

The response translates as: "the Deluxe unfortunately will not come to Europe."

Deluxe denial

It's unusual for HTC to make an outright denial like this. Usually - like most companies - it would just say it doesn't comment on rumour or speculation. So maybe it wants us to know the handset definitely won't be called the Deluxe.

The Deluxe looks like a real challenger to the Samsung Galaxy Note 2. It's slightly smaller than the Note 2, with a 5-inch screen, but will easily dwarf the likes of the iPhone 5.

When the latest pictures leaked on Friday, we heard an official announcement was scheduled for December 6. So hopefully we should know for certain then.

What do you think the Deluxe will be called? Let us know.

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Joe Svetlik

Joe has been writing about tech for 17 years, first on staff at T3 magazine, then in a freelance capacity for Stuff, The Sunday Times Travel Magazine, Men's Health, GQ, The Mirror, Trusted Reviews, TechRadar and many more (including What Hi-Fi?). His specialities include all things mobile, headphones and speakers that he can't justifying spending money on.