Apple's CEO today broached the thorny topic of whether the company will make a cheaper iPhone.
Speaking at the Goldman Sachs Technology and Internet conference today, Tim Cook didn't let much slip but definitely didn't deny that a cheaper iPhone was in the works.
Cooking with gas
"We are making moves to make things more affordable," Cook said when asked about cheaper iPhones.
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"When we came out with iPod it was $399, today you can buy an iPod Shuffle for $49. Instead of saying how can we cheapen this iPod to get it lower, we said how can we do a great product, and we were able to do that. The same thing, but in a different concept, in some ways."
Likewise, on the 'lower-cost' Mac front, "We concluded we couldn't do a great product, but what did we do - we invented iPad. Now all of a sudden we have an incredible experience and it starts at $329. Sometimes you can take the issue and you can solve it in different ways."
So a cheap iPhone, in its current form, could be deemed unlikely - but a completely new product that incorporates bits of the iPhone, like, say, a watch, could be a possibility.
Is the also-much-rumoured iWatch actually the budget iPhone? Watch this space.