Timers and task managers are usually designed with extreme efficiency, to the point they practically yell NO FUN ALLOWED in your face. 30/30, however, provides a streamlined, tactile interface that happens to look great, is fun to use, and that makes it a breeze to create lists and define timers. It also enables looping for anyone addicted to the Pomodoro Technique.
62. Google Authenticator
This one falls under 'essential' rather than 'amazing'. If you've turned on two-step verification on your Google account, chances are it'll regularly ask for a code. You can get this sent to you via SMS, but it's much less hassle to have Google Authenticator instead provide the numbers to type in.
Safari's a perfectly decent web browser on the iPhone, but Chrome has its advantages. The card-like tabbing system may have been swiped by Apple, but Chrome enables you to force a desktop version of any site you're visiting to be displayed; also, if you're a Chrome desktop user, you can sync tabs with the iPhone app.
Apple binned its own YouTube app from the iPhone, presumably because it hates Google far more than it loves online video. Google's own YouTube app works much as you'd expect, enabling you to search and watch an almost limitless number of cats playing pianos, people moaning about stuff to their web-cams, and more besides.
65. iPlayer Radio
BBC Radio was once shoved into a corner of the iPlayer app, despite the brilliance of 6 Music and Radio 4, but now it has its very own iPlayer Radio app within which to dance, shout and generally assault your ears. There's an EPG, an alarm option, alerts for upcoming shows, BBC podcast integration, and AirPlay.
Although we're fond of PCalc, mentioned elsewhere in this selection of apps, there's something really lovely about Sums. The visual design feels sleek and modern, with a handy tape-style path of totals displayed; even better, operations are performed via gestures. This is a bit weird at first, but it soon becomes second-nature.
Until the day we're all forced to use a single social networking app, several players continue to appeal to specific demographics. Pinterest is very much aimed at hobbyists, and it encourages you to pin inspirational images, and then explore boards from people you're interested in. The iOS app is clean and simple, ensuring the content shines through.
68. The Onion
There's often a sense with satirical news site The Onion that you can read the headlines and skip the rest, but it's a frequently funny publication that also manages to make some important points on a regular basis. The iPhone app is free and has a 'shake for news' feature for the lazy and indecisive.
69. Photo Editor by Aviary
Another image editor, but Photo Editor is a good 'un. The interface is clear, and it contains all the tools you'd expect: filters, enhancements, cropping, and the ability to fire that picture of your frothy coffee/amusing dog/current skyline to Flickr, Tumblr, Facebook or Twitter.
"But Gmail works in Apple Mail," you might say. And this is true, but it works really badly, only making accessible recent messages. By contrast, the Gmail app provides a fuller experience, enabling you to search, thread, star and label items to your heart's content.
For more great free iPhone apps, check out 50 best free iPhone games on the planet
71. Yahoo! Weather
With weather apps, you're frequently forced to choose between lashings of data or something that looks lovely. Yahoo! Weather combines both, offering a stunning interface that also happens to be rich with information. The maps are a touch weak, but other than that, this is an essential weather app.
72. Netbot for App.net
Move along if you've not got (or aren't interested in) an App.net account. Otherwise, Netbot is essentially Tweetbot, but for App.net. You get the same great interface, handy tools and quirky little noises, and all without the risk that the service it works with will suddenly pull the API for third parties.
73. Google Maps
When Apple removed Google's data from its Maps app, seemingly half the internet went nuts. In hindsight, the decision has been beneficial, because it resulted in Google creating its own mapping app, Google Maps. Bar some mildly irritating signing-in nonsense, this is a first-rate application - the interface is straightforward, the mapping is accurate, and it's also a means of getting Street View back on to your iPhone.
These days, someone's just as likely to contact you on Facebook, Twitter or LinkedIn as via email. Cloze's cunning plan: provide you with a unified inbox into which all these messages are squirted. It's not a unique idea, but Cloze is unique in its execution being first-rate. Its 'Key People' feature, prioritising anyone you regularly communicate with, is particularly impressive.
75. Find My Friends
A.k.a 'Stalk My Contacts', but Find My Friends does have practical uses: if you're meeting a bunch of iPhone-owning friends and want to know where they're at, for example, or for when wanting to check where your spouse is on the road, to see if it's time to put the dinner in the oven/pretend to look busy when they walk through the door. (Or maybe that's just what freelance tech writers do.)
Such is the nature of social networks and online media that Vine's 15 minutes might have passed by the time you read this. Still, the app is a great way to rifle through the many thousands of six-second videos people have uploaded to the service.
Long-time internet users frequently dwell on what might have been regarding Flickr. It should have the ubiquity of Facebook, but seemingly missed the mobile boat. However, the site's still popular, and with it offering a whopping 1 TB of free storage and automatic upload from iOS, it's a must-have iPhone app/service that's in many ways superior to Photo Stream.
Apple's apps and software have always been variable, but Podcasts was just a mess when it was first released. However, an update streamlined the interface, and enabled you to create custom stations that automatically update and synchronise over iCloud. Paid solutions like Instacast still edge Podcasts for mad-keen podcast devourers, but Apple's freebie comes close.
79. Calorie Counter
If you're feeling the need to cut down on your food intake, Calorie Counter's a smart download. The app is well designed and, importantly, has a massive food-item database, making it easy to input everything you eat. Web sync, optional social features, reports and goals add to the goodness.
Apple's built-in Notes app is fine, if a touch ugly, but it's rooted in iCloud. If you want a note-taking app that's smart, minimal and works with Dropbox - and you don't want to pay - PlainText is as good as they come. The developer's own WriteRoom offers a more advanced commercial take on the app.
There's no traditional file system in iOS, but the likes of Box can act as a close equivalent, along with enabling cross-device/platform sync. Here, you get 10 GB of free storage, albeit less direct integration with iOS apps than rival Dropbox provides. Still, files are easily shared and opened, and there's a photo-upload option from the iOS Camera Roll.
If you've a large music collection, it can sometimes be difficult to decide what to listen to next. Groove tries to figure out your listening habits and cross-references your collection with Last.fm data. The result is constantly evolving automatic personalised playlists that might just change your iPhone music-listening habits for good.
83. Tidy Photo Album
The iOS Photos app does the job for exploring your pictures, but Tidy Photo Album is much more fun for organising them. By default, everything's dumped in the amusingly named Untidy section, whereupon you sort your images by various categories. Groups and selections can then be swiped to albums in an instant.
If the Gmail app isn't doing it for you, Mailbox is a more than capable alternative. It's clean and efficient, and boasts plenty of time-saving tools. Messages can be swiped to archives and the trash, or snoozed until later, automatically returning to your inbox when asked. You can also attach files from a Dropbox account.
85. Facebook Messenger
The Facebook app includes the means to chat privately with friends, but Messenger takes this to the next level. Clearly aiming to usurp carrier-based services, this standalone product feels more like SMS, and you can use it to make free calls (depending on your data plan).
Apple's GarageBand turns your iPhone into a recording studio. Previously a paid app, GarageBand now has a freemium model. For no charge, you get full access to its features, including a range of smart instruments, MIDI editing and song arrangement. The only limitation is that relatively few instruments are included, but more are available via IAP.
You can never have too many Camera app alternatives, and Retrica provides some nice styles for the nostalgic. The filters are primarily retro in nature, and there's an excellent timer that will snap a bunch of photos in quick succession and then arrange them in a grid.
88. Amazon/LOVEFiLM Instant
Much like Netflix, LOVEFiLM enables you to subscribe and then stream TV shows and movies from the cloud. Quite a lot of them are bargain-bin fodder, but the range continues to grow. Pleasingly, Amazon also enables you to stream whatever you're watching to an Apple TV via AirPlay.
Designed with Google Calendar users in mind, but also compatible with Facebook and iCloud, Sunrise is an elegant calendar app that feels right at home on iOS 7. Real-time sync ensures appointments are always up to date, and built-in weather reports are a nice touch.
The iOS Reminders app is a bit of a mess, so here's a free alternative. Any.DO has voice support, and provides various ways to organise your tasks, from a GTD-oriented approach through to working with locations. There's a great sense of focus evident, but also a light playfulness in the usable interface.