Timers and task managers are usually designed with extreme efficiency, to the point they practically yell NO FUN ALLOWED in your face. 30/30, however, provides a streamlined, tactile interface that happens to look great, is fun to use, and that makes it a breeze to create lists and define timers. It also enables looping for anyone addicted to the Pomodoro Technique.
62. Google Authenticator
This one falls under 'essential' rather than 'amazing'. If you've turned on two-step verification on your Google account, chances are it'll regularly ask for a code. You can get this sent to you via SMS, but it's much less hassle to have Google Authenticator instead provide the numbers to type in.
Safari's a perfectly decent web browser on the iPhone, but Chrome has a couple of particular advantages. First, the card-like tabbing system (technically unlimited, but Chrome does tend to get a bit crashy if you open too many) is really very nice indeed; secondly, you can send tabs to your iPhone from the desktop version of Chrome.
Apple binned its own YouTube app from the iPhone, presumably because it hates Google far more than it loves online video. Google's own YouTube app works much as you'd expect, enabling you to search and watch an almost limitless number of cats playing pianos, people moaning about stuff to their web-cams, and more besides.
65. SBS On Demand
Want to watch shows from the Special Broadcasting Service on your own terms? That's what the SBS On Demand app is for. Thousands of videos, including movies, documentaries and food shows are available, with created playlists syncing across all devices with SBS On Demand, like the PS3 and Xbox 360.
Although we're fond of PCalc, mentioned elsewhere in this selection of apps, there's something really lovely about Sums. The visual design feels sleek and modern, with a handy tape-style path of totals displayed; even better, operations are performed via gestures. This is a bit weird at first, but it soon becomes second-nature.
You might wag your finger at us for including Cards, given that you use it to design cards that then require you to lay down actual money to send to people. But Cards itself is free, and it's actually quite fun to mess around with. As for the cards you send, they cost five bucks, but that includes postage and they're of a very high quality.
68. The Onion
There's often a sense with satirical news site The Onion that you can read the headlines and skip the rest, but it's a frequently funny publication that also manages to make some important points on a regular basis. The iPhone app is free and has a 'shake for news' feature for the lazy and indecisive.
69. Photo Editor by Aviary
Another image editor, but Photo Editor is a good 'un. The interface is clear, and it contains all the tools you'd expect: filters, enhancements, cropping, and the ability to fire that picture of your frothy coffee/amusing dog/current skyline to Flickr, Tumblr, Facebook or Twitter.
"But Gmail works in Apple Mail," you might say. And this is true, but it works really badly, only making accessible recent messages. By contrast, the Gmail app provides a fuller experience, enabling you to search, thread, star and label items to your heart's content.
71. Yahoo Weather
With weather apps, you're frequently forced to choose between lashings of data or something that looks lovely. Yahoo! Weather combines both, offering a stunning interface that also happens to be rich with information. The maps are a touch weak, but other than that, this is an essential weather app.
72. Netbot for App.net
Move along if you've not got (or aren't interested in) an App.net account. Otherwise, Netbot is essentially Tweetbot, but for App.net. You get the same great interface, handy tools and quirky little noises, and all without the risk that the service it works with will suddenly pull the API for third parties.
73. Qantas Airways
Frequent travellers looking to get the most out of their Qantas frequent flyer memberships definitely need to take advantage of the Qantas Airways app. With everything from browsing airfares, booking flights and accommodation, as well as having your boarding passes added to Passbook, the Qantas app can help take some of the hassle out of air travel (but not all of it).
These days, someone's just as likely to contact you on Facebook, Twitter or LinkedIn as via email. Cloze's cunning plan: provide you with a unified inbox into which all these messages are squirted. It's not a unique idea, but Cloze is unique in its execution being first-rate. Its 'Key People' feature, prioritising anyone you regularly communicate with, is particularly impressive.
75. Find My Friends
A.k.a 'Stalk My Contacts', but Find My Friends does have practical uses: if you're meeting a bunch of iPhone-owning friends and want to know where they're at, for example, or for when wanting to check where your spouse is on the road, to see if it's time to put the dinner in the oven/pretend to look busy when they walk through the door. (Or maybe that's just what freelance tech writers do.)
Such is the nature of social networks and online media that Vine's 15 minutes might have passed by the time you read this. Still, the app is a great way to rifle through the many thousands of six-second videos people have uploaded to the service.
Long-time internet users frequently dwell on what might have been regarding Flickr. It should have the ubiquity of Facebook, but seemingly missed the mobile boat. Still, Yahoo! now has new leadership and if apps like Flickr for iPhone are any indication of what's to come, the service might get a second wind.
Apple's apps and software have always been variable, but Podcasts was just a mess when it was first released. However, an update streamlined the interface, and enabled you to create custom stations that automatically update and synchronise over iCloud. Paid solutions like Instacast still edge Podcasts for mad-keen podcast devourers, but Apple's freebie comes close.
79. Calorie Counter
If you're feeling the need to cut down on your food intake, Calorie Counter's a smart download. The app is well designed and, importantly, has a massive food-item database, making it easy to input everything you eat. Web sync, optional social features, reports and goals add to the goodness.
Apple's built-in Notes app is fine, if a touch ugly, but it's rooted in iCloud. If you want a note-taking app that's smart, minimal and works with Dropbox - and you don't want to pay - PlainText is as good as they come. The developer's own WriteRoom offers a more advanced commercial take on the app.
For more great free iPhone apps, check out 50 best free iPhone games on the planet