4. iPhone 5
Did you see this one coming? The iPhone 5 now behind three other Android phones in our rankings? Some think it should be higher, some think lower - it depends on your level of Apple love.
Never has a company polarised opinion in the smartphone world like Apple - and with the iPhone 5, so many are quick to decry it while others know it to be the smartphone they've been waiting for.
And let's make no bones about it: this is a stunning phone, with a gorgeous two-tone finish, a high-res screen that's been extended to four inches and an efficient yet powerful core.
The iOS 6 update is a good one, and while some feel it to be ageing slightly, many see it as doing exactly what they want... and given Apple has built it smartphone reputation on simplicity, this makes sense.
However, it's not all cookies and cream for Apple, as it's ditched the Google Maps app for something that's not as slick or well-stocked in its own Maps app, which had some issues at birth. However, it's certainly picked up more recently, and you can just download Google Maps anyway if you don't want to take the risk.
The main problem we have with this phone, spec list aside, is the fact the iPhone 5 is STILL very expensive... we're not sure how such sky high prices can be charged when equivalent smartphones are available on the market.
Let's not beat around the bush here: the iPhone 5 is still one of the great smartphones in the world thanks to a great package of technology, design and UI intuition.
iOS definitely needs an update, and we'll always hope for a price decrease soon... but there's no doubt the competition is starting to outstrip Apple's bullet-proof reliability and simplicity of use.