Google's attempt at toppling Apple isn't a handset or a computer (yet); instead it's having a go through a handset OS.
Though if you haven't heard of it yet, where on earth have you been? The T-Mobile G1 with Google is going to be the world's first handset running Android, and what's more, it comes with Google Marketplace built right in - the search behemoth's attempt at beating the App Store.
Free and paid for applications are there, and what's more the development will be in charge of moderating itself - no Apple meddling and approving each app here.
So we've had a look at the applications we're most excited about for the launch of the handset: apparently there's 180 already and that number just keeps growing...
Shop Savvy - One of the applications promoted by T-Mobile for the release of the phone, this application lets users scan the barcode on products using the phone's 3MP camera.
This information is then sent to the big price comparison database in the cloud, and the user gets nearby price information, letting them decide whether the product is really worth the money.
BreadCrumbz - Designed to show off the open and socially interactive nature of the phone, this application allows users to create a step-by-step visual map using photos they take on the handset. Personal routes can then be shared with friends or even the greater Android community for Android kudos (they're not real, we just made them up).
Maverick - When the sheer volume of IM apps out there makes you feel like you're a fly gurgling down the plughole of the net, this app aggregates them all in one easy spot, so you can bring your Gmail friends alongside you MSN buddies.
It will also let you know when there's Gmail a-popping in your inbox, so that's a little bit handy too.
Softrace - Taking its cue from the likes of Apple and Samsung, this app will let you use GPS to map out virtual races, then allows you to upload them to challenge others.
The phone will show you a map to help you stay away from the wrong path, but make sure you don't spend too long looking at it, or you may run into a tree.
PocketJourney - This is a good one for tourists, and once again allows you to get all interactive. Geo-activated points will spring little tidbits of information for you to look at and learn about your surroundings, and users can add their own knowledge to the mix in order to get the full 'local' experience.
LifeAware - This one is especially great for those who often lose their mates (though if it keeps happening, maybe you should take a hint).
It allows Android users to get updates on when their friends are in close proximity, and also lets you set specific areas that will let you know when people enter.
It may sound creepy, but if you're out shopping and keep missing your mate, this can be a godsend (of course, you could just phone... but hey, that's SO 20th Century).
Google Maps - An oldie, but a goodie. And this one's not just your bog-standard Google Map app that we all know and love... no, this one packs Streetview.
Think about it, you can view almost any major city in the world, as you might if you were there, while idly stroking your handset! And not only that, it's integrated right into the phone, so you can fire it up right out of the box, which is handy if you buy the handset somewhere strange.
TuneWiki - Hey, it's a karaoke game. No, wait, it's a GPS tool. Oh, hang on, it's a social networking beast.
Actually, it's all three, thanks to this app that syncs music and music videos with on-screen lyrics, even getting the old translator out should you find yourself crooning the Albanian number one of the week.
You can share info with friends on what you're doing song-wise, and look on the map to see what others are up to, with location-based charts of songs to help you stay in the know.
Wikitude - Useful if you're out and about and are looking for local points of interest. It's tied into Wikipedia and delivers info based on what Wiki has to say. Or pimp your phone's GPS with one of 10,000 points of interest files.
City Slikkers - This might be yet another GPS-based app, but it's a game and don't forget one of the main features of Android is getting all location-based happy.
Cities get allocated into zones, and using the online functions you are pitted against other teams to complete challenges, meaning you could be an enemy of the pretty girl you smile at in the bar, without even knowing it.
Spoxt - Getting the best from blogs, forums and SMS, this app helps you regain your sense of internet community by putting you in touch with people eager to share local information with you, and even pictures and event news too thanks to the geolocating function. Though we don't know why it's called Spoxt.
Space Bugs - This is a proper old skool game where you have to control two ships at the same time in a 'semi-3D' environment. Those of you who remember Gyrus/Tempest and Xenon 2/Tyrian 2000 will want to try this one out!
WikiNotes - This was designed to demonstrate the power of Android, which uses intents to navigate to wiki words and other rich content stored in the notes. This allows you to get involved with the inner workings of the phone, which will obviously be appealing to some.
Lost Android - With a handset as fancy as the T-Mobile G1, you'll want to do whatever you can to keep hold of it. Lost Android let's you keep some control over the handset if it leaves your possession unwittingly - set alarms, lock it, track it, back it up and generally scare the bejesus out of whoever has sticky-fingered your property.